DATE | May 12–14, 2027
ADD. | SHANGHAI NEW INTERNATIONAL EXPO CENTER
The National Bureau of Statistics released retail sales data for 2025, showing the total retail sales of consumer goods reached 50.1202 trillion yuan for the year, marking a year-on-year increase of 3.7%. The cosmetics category reported annual retail sales of 465.3 billion yuan, up 5.1% year-on-year, significantly outpacing the overall consumer market.
From May 12-14, 2027, China Beauty Expo (CBE) will return to Shanghai for its 31st edition, building on the legacy of 30 successful editions to write the next chapter for Asia’s leading beauty event. Under the theme “Global Beauty Powering New Growth”, CBE will converge global brands, cutting-edge technology, and premium resources to define the dynamic future of the worldwide beauty industry.
As Asia’s leading B2B platform for beauty supply chain and brand, CBE connects quality enterprises and products from 40+ countries and regions. The 31st edition expects 230k+ sqm, 3,200+ exhibitors, 90k+ products and technical achievements, and 500k+ visits—Offline & Online agents, distributors, retailers, professional beauty channel; brand procurement，supply chain procurement, traders & distributors…
The 31st CBE will foster innovation and business growth, reinforcing China’s key role in global beauty.
Global Product Launches
As the premier stage for global cosmetics companies to debut their annual new products, the 31st CBE will promote deeper connections between international resources and the domestic market, actively respond to Shanghai’s “Global New Launch, First in Shanghai” economic initiative, and inject new vitality into the consumer market.
Top 100 Brands
In 2027, CBE will feature ground breaking new products from the world’s top 100 beauty brands, such as Chando Group, Pechoin, Bloomage Biotech, Huanya Group, Lafang, Fuerjia and Pien Tze Huang. These industry leaders will showcase their most highly anticipated launches, making the event the definitive stage for global beauty innovation.
Complementing these launches, CBE will serve as a dynamic platform for multiple product releases, award events, and galas—all dedicated to showcasing groundbreaking innovations and driving unparalleled visibility for new products.
China’s Trendy Brands
The rapid rise of domestic Chinese brands has captured the attention of young consumers and is now a driving force in the beauty market.
A host of leading emerging brands—from Seeyoung, Run Bai Yan, Colorkey, Mageline, UNNY CLUB, ADOLPH, Little Dream Garden, SHGZ, Forest Cabin, TJOY, YST, Water Code, ZUOYAN YOUSE, ME SOLUTION, C+ and so on—are set to unveil their latest trending products across skincare, color cosmetics, personal care, and baby care in 2027.
Advancing Beauty Technology
CBE brings together over 1,500 supply chain enterprises spanning OEM/ODM, InnovationIngredient, packaging, and machinery. Leading companies such as COSMAX,INTERCOS, Kolmar Korea, HCT, and others will showcase their flagship products,paving the way for new advancements in beauty technology.
The 31st CBE will continue to advance global technology premieres, bringing together the forefront of global beauty through an integrated program of exhibitions, forums, and business matchmaking.
Global Resources & International Presence
CBE is committed to serve as a vital bridge for global resources. The event will converge with international brands from over 40 regions and countries, such as South Korea, Japan, France, Italy, Germany, United States, United Kingdom, Australia, Thailand and so on. They will actively introduce their finest beauty brands and products to China. International pavilions will offer turnkey booth solutions and dedicated support for first-time exhibitors.
Supply Chain-to-Manufactures Matchmaking
Beauty supply chain companies from China will be selected to have face-to-face meetings with global brands, Europe, America, the Middle East and other regions, enhancing the efficiency of sourcing high-quality products for manufacturers and importers worldwide.
ONBOARD@CBE — New Exhibitor Entry Program
ONBOARD@CBE is a tailored entry package designed for first-time international beauty exhibitors looking to enter the Chinese market. This program offers a low-risk, high-visibility pathway to showcase your brand, featuring a ready-to-use booth, built-in matchmaking services, and essential market education. Whether you are exploring opportunities or ready to connect with key industry players, ONBOARD@CBE provides the exposure, insights, and connections needed to successfully launch and grow in the dynamic Chinese beauty landscape.
The 31st China Beauty Expo will converge new global products, technologies, and resources under the theme “Global Beauty Powering New Growth” , showcasing the limitless possibilities and expansive future of the beauty industry. See you in SHANGHAI, May 12–14, 2027!
DATE | May 12–14, 2027
ADD. | SHANGHAI NEW INTERNATIONAL EXPO CENTER