The Chinese beauty market is undergoing a profound transformation. The competitive edge is no longer defined solely by cost, but by technology, efficiency, and agility. For global supply chain players—from ingredients, raw materials, packaging to OEM/ODM and machineries—accessing the engine of this transformation is critical.
The 31st China Beauty Expo (CBE) serves as your ultimate strategic gateway: the platform where the future of the beauty supply chain is built, offering unrivaled access to cutting-edge technologies, premium resources, and crucial market intelligence.
Why Exhibit?
CBE is more than just a marketplace to sell products; it is a high-leverage strategic hub to launch, scale, and deepen your presence in the Asian market.
•Direct Access to China’s Core Decision-Makers: Meet face-to-face with China’s leading and emerging brand owners, procurement executives, product & sourcing managers, and top R&D experts. Put your ingredients, formulations, packaging, and equipment directly into the hands of the Chinese market’s product development engine.
•Low-Risk Market Testing & Channel Sourcing: Validate your products with minimal investment while securing reliable local agents, master distributors, and retail buyers (CS channels, beauty collection stores, cross-border sellers) to accelerate your market entry.
•Industry Intelligence & Trend Radar: Gain firsthand insights into consumer trends, competitor moves, and regulatory shifts by engaging with industry associations, top media, and global peers to refine your Asia strategy.
Who Will Attend?
Engage with over 450,000 professional buyers from 131 countries and regions (76.5% in management or procurement decision-making roles), including:
•Brand Owners, Product & Sourcing Managers
•OEM/ODM Manufacturing Leaders & Private Label Developers
•Packaging Developers, Designers & Brand Consultants
•Procurement & Sourcing Executives
•Distributors, Wholesalers & Retail Buyers (CS channels, Beauty Collection Stores, MCN agencies, Cross-border sellers)
•Industry Associations, Regulatory Bodies, and Media
Exhibitor Profile & Product Highlights
Showcase your flagship products and proprietary technologies across the full spectrum of the supply chain:
•Ingredients & Formulations: From active botanicals to synthetic breakthroughs.
•OEM/ODM: End-to-end product development and manufacturing.
•Packaging: Sustainable materials, smart design, and premium finishing.
•Machinery & Equipment: Automated filling lines, AI-driven quality control, and beyond.
Exclusive Programs to Maximize Your ROI
CBE International Cosmetic Technology Conference
·Explore groundbreaking innovations in product formulation, delivery systems, and regulatory science with global industry leaders.
ONBOARD@CBE
A low-risk, high-visibility pathway featuring a ready-to-use booth, built-in matchmaking services, and essential market education to help you land smoothly.
See you in Shanghai, May 12–14, 2027!