About Cosmetics
Established for 30 years, China Beauty Expo is highly recognized as the professional platform for personal care, skin care, toiletries, color cosmetics, beauty tools, men care, perfume & fragrances, efficacy beauty, health & wellness brands, nail & eyelash brands and related services to develop their business in China. With a consumer population of 1.4 billion and growing consumer base, China has the largest demand for beauty, health and wellness products. Throughout the years, China Beauty Expo has become the gathering spot for the Asia Beauty.
Why China Market
A Booming Beauty Market
The National Bureau of Statistics released retail sales data for 2025, showing the total retail sales of consumer goods reached 50.1202 trillion yuan for the year, marking a year-on-year increase of 3.7%.The cosmetics category reported annual retail sales of 465.3 billion yuan, up 5.1% year-on-year, significantly outpacing the overall consumer market.
Growing Demand for Quality Raw Materials and Packaging Solutions from Abroad
With China’s younger generation becoming more fond of premium quality cosmetics and wellness products, China’s 4,000+ cosmetics manufacturers are looking for higher quality ingredients and raw materials, as well as personalized and high-end packaging solutions.
Why China Beauty Expo
Top 100 Brands
In 2026, CBE will feature ground breaking new products from the world’s top 100 beauty brands, such as Shiseido, LG Group, Proya Group, Shanghai Jahwa, Chando Group, Pechoin, Bloomage Biotech, Freda, Huanya Group, Lafang, Fuerjia and Pien Tze Huang. These industry leaders will showcase their most highly anticipated launches, making the event the definitive stage for global beauty innovation.
Complementing these launches, CBE will serve as a dynamic platform for multiple product releases, award events, and galas—all dedicated to showcasing groundbreaking innovations and driving unparalleled visibility for new products.
China’s Trendy Brands
The rapid rise of domestic Chinese brands has captured the attention of young consumers and is now a driving force in the beauty market.
A host of leading emerging brands—from INTO YOU, Gu Yu, Seeyoung, Run Bai Yan, Dr. Alva, Colorkey, Spes, Mageline, AMORTALS, TIMAGE, KATO-KATO, UNNY CLUB, AKF, Tutu Mama—are set to unveil their latest trending products across skincare, color cosmetics, personal care, and baby care in CBE 2026.
Exhibitor Profile
With the favorable new regulations for the registration of imported non-special purpose cosmetics and the reduction of import tariffs issued by Chinese Government last year, offline retailers and distributors are still the mainstream channels for cosmetics.
CBE’s Cosmetics Section is at the right position to be the window of the general trade of beauty industry and offer the guideline on the retailing trend in China’s local market.
Visitor Profile
Partial List of Exhibitors
