MAY 22-24, 2024

May 22-24, 2024 | Don’t Miss Out the Next China Beauty Expo!

Shanghai, China, 2024 | May 22-24, China Beauty Expo (CBE) is going to launch its 28th edition in Shanghai. The 3-day exhibition will bring together many international exhibitors and brands covering all sectors of beauty industry from finished beauty products to the latest packaging solutions.

Informa PLC

CBE’s parent company, Informa PLC is the largest beauty event organizer in the world with more than 560 yearly exhibitions and has strong international resources and advantages in many industries such as beauty, life science, nutrition and health, architecture, design, maritime, real estate and culture. On June 18, 2018, Informa acquired UBM Group at a valuation (including debt) of 38 Billion RMB. This merger gave birth to the world’s largest exhibition organizer.

As the world’s largest platform for beauty products and resources, CBE has been an important indicator of growth in the industry since its launch in 1998. It takes place at the Shanghai New International Expo Center. The show has won honors such as Shanghai Famous Brand and Shanghai International Brand Exhibitions and has ranked first in the Top 100 Beauty Shows in the world for 3 consecutive years.

CBE 2023 had an exhibition area of 220,000 square meters, more than 3,200 exhibitors and 55,620 products, attracting more than 500,000 visits from more than 60 countries and regions from Asia, Europe and America. For CBE, 2023 marks another step forward as it brings together Professional Beauty, Cosmetics and Supply Chains to create one of the world’s largest platforms for beauty innovation.

Themed “Sharing of Global Resources”, The 28th CBE and CBE Supply will attract high-quality beauty enterprises and products from more than 40 countries and regions, professional buyers from 60+ countries and regions, covering all sectors of beauty industry and global channels. The show will also attract more than 500 thousand visits including agents, distributors and wholesalers, promoting innovation and provide growth to both beauty enterprises and the industry, all the while strengthening China’s beauty position on the global stage. There will be a cheerful tie between international top brands such as L’ORÉAL, SHISEIDO, PROCTER & GAMBLE and emerging local brands including SHANGHAI JAHWA, JALA and PROYA.


Cosmetics, CBE’s finished product section, has over 10,000 brands exhibiting, and connecting them to 30,000 distribution channels of cosmetic specialty stores, chain stores, department stores, shopping malls, supermarkets, pharmacy stores etc. Cosmetics exhibitors include skin care, toiletries, color cosmetics, makeup tools, masks, fragrances, oral care, household cleaning, supplements, paper cotton, baby & children, household devices and men care.

Brands include:

Skincare, Personal Care: L’oreal, Valmont, La Colline, EviDens, The Ordinary, Farmacy, Bioline, 3LAB, Apivita

Color Cosmetics: Maybelline, NARS, Kiko, Revlon, Laura Geller, Lord&Berry

Toiletries: Olaplex, Sabon, Batiste, femfresh, Nature’s Envy, Herbacin

Oral care, Baby care: Sanosan, Musie, Paul-dent, EXPlabs, Vitalp, Jordan

Fragrances, Men care: Versace, Anna Sui, Acqua Colonia, Coach, Guess, MCM, Kate spade

Household Cleaning, Paper and Cotton Products, Beauty Equipment:Mootaa, Faeuiua Lak

Professional Beauty

Professional Beauty, the other section of CBE, has been held for over 20 years as the leading trade and innovative platform for the beauty salon and SPA products, equipment & related services, medical beauty and nail, eyelash & embroidery beautification sectors, where clients meet with over 400 service providers in a dedicated area. Professional Beauty Theme Halls accounting for over with 2,000 brands, such as MATIS, LPG, BABOR, POLICY, MATRISTAR, PHYT’S, AXXZIA, INGRID MILLET, LNC, BIBOTING, DJM, Cuccio, LCN, HIGH`S, THUYA, CAN I, PARAGEL, MATSUKAZE, Esthe pro labo, MedSPA, KAMATA and etc., will debut their products in front of thousands of professionals from Distributors, Spa and Wellness stores, Medical Beauty Clinics and training centers. From hosting technical forums, industry competition, and scouting market information from global brands, distributors and service providers throughout the years, CBE aims to help companies build a successful business and strive in the China market.

CBE Supply

CBE Supply is held in conjunction with and brought to you by the same organizers of China Beauty Expo. On the supply side, you’ll meet a range of famous formulation and manufacturing companies in Asia as well as special and niche groups to suit your production and development needs. The supply section provides a comprehensive sourcing experience for beauty suppliers, where more than 1,500 companies gather across 100,000 sqm of exhibition space, showcasing products in OEM/ODM, ingredients, raw materials, machinery, packaging, equipment, technology and many more. The supply companies include:

DSM, Symrise, Lubrizol, Iberchem, Cosmax, Intercos, Cosmecca, HCT Group, FocusFreda, ELCOS, ALBEA, Cosmobeauty

Country of Honor

Country of Honor, a concurrent event of CBE, combines the global resources of Informa PLC as well as beauty resources accumulated from 27 successful editions of CBE. Started in 2016, each year, CBE chooses a country with a mature cosmetics field to be the guest of honor. The honored guest introduces their own high-quality cosmetics brands, products, technologies, beauty resources, etc., to the China market.

Among all the international country pavilions in CBE, Spain will be CBE 2024’s Country of Honor and host a special pavilion for Spain. Spanish brands have exhibited at CBE over 10 years and CBE 2023 featured Spanish brands including Endocare、Marti Derm、ISDIN.

Business Meetings

Supply Chain-to-Manufactures

One of CBE’s key international strategies – “Getting out, bringing in”, will host a Supply Chain-to-Manufacturers Matchmaking program, to be held on May 21, 2024. Beauty supply chain companies will be selected to have face-to-face meetings with global brands from Asia, Europe, America, and other regions, to help local beauty companies go abroad and expand their global reach.

International Brands-to-Distributors

The CBE Import Brands Matchmaking will also be held on May 21, 2024. China Beauty Expo is a must attend event for international brands trying to enter the Chinese market, and as part of the exhibition, this matchmaking program will select international beauty brands to connect with importers, distributors, and agents in China in a one-to-one setting to help both parties develop more business opportunities.

China Cosmetics Retail Summit

China Cosmetics Retail Summit is the most authoritative professional high-end summit in China’s cosmetics industry and top platform assists in building brand ecology. Starting from the retail side, exploring through the entire ecosystem from consumer end to industrial end. In 2011, the Circulation Industry Promotion Center of the Ministry of Commerce and China Beauty Expo co-founded the China Cosmetics Retail Industry Thousand People Conference, which has now become an authoritative industry forum where the top 100 CS store chains in China gather and exchange ideas once a year. A comprehensive empowerment conference integrating brand display, theme forum, new retail experience, live broadcast, etc., presenting single idea in multiple dimensions.

International Congress of Cosmetic Science and Technology

International Congress of Cosmetic Science and Technology is a platform for cosmetic researchers to learn and exchange ideas and the incubation and transformation platform for cosmetic science and technology. The participants include brand leaders, product managers, scientists and corporate decision-makers.