SEP 11-12, 2024

May 22-24, 2024 | Mark your Calendar for China Beauty Expo 2024!

Visitor Pre-registration for the 28th China Beauty Expo-Shanghai (28th CBE Shanghai) is officially online. Scan to register and receive a FREE admission ticket.

Scan to Register

Ticket Purchasing Guide

1.Visitors must complete all steps of pre-registration before 4pm, May 21, 2024 to receive a free ticket;

2.After 4pm, May 21, 2024 to 2pm, May 24, 2024, admission ticket will be priced at 100 RMB;

3.Official registration channels: 

-CBE Official Website;

-CBE Official WeChat Account; 

-CBE GoCloud;  

-CBE social media (Facebook, Instagram, X, LinkedIn).

Why choose CBE?

As a world-renowned international beauty trade platform, CBE not only aggregates the massive resources of the entire beauty industry, but also devotes itself to enhancing the value of the exhibition. CBE Shanghai 2023 had an exhibition area of 220,000 square meters, more than 3,200 exhibitors and 55,000 plus products, attracting more than 500,000 visits from more than 60 countries and regions. For CBE, 2023 marks another step forward as it brings together Professional Beauty, Cosmetics and Supply Chains to create one of the world’s largest platform for beauty innovation.

CBE Shanghai 2024 will once again act as the world’s largest platform for beauty products and resources, taking place at the Shanghai New International Expo Center (Pudong, Shanghai). The 3-day exhibition will bring together many international exhibitors and brands covering all sectors of the beauty industry from finished beauty products to the latest packaging solutions, all the while showing off high-quality products, the latest technologies, and countless innovative events.

What’s new in CBE Shanghai 2024?
Cosmetics Brands

More than 10,000 brands and over 70,000 beauty products will be at CBE Shanghai 2024. Top International brands, prominent domestic brands, trendy domestic and foreign niche brands…CBE Shanghai 2024 will be the hub for all your beauty needs!

Top brands & trendy new brands
Based on the global resources of Informa and 30 years experiences in the beauty industry, CBE has significant advantages in global beauty brands and resources. International giants such as L’Oréal, Shiseido, KOSE COSMEPORT, La Colline, JM Solution, KIKO and domestic top beauty companies such as PROYA, BLOOMAGE BIOTECH, FREDA, Pechoin will be gathered at CBE 2024 to show off their latest products and technological innovations. Trendy new brands such as PMPM, Haa, INTO YOU, AKF IORE, KATO-KATO, usmile, etc have also been invited to attend this extravaganza.


CBE Shanghai 2024 will exhibit brands and products from Spain, France, Switzerland, Italy, Germany, Poland, Japan, South Korea, Thailand, Singapore, and more than 40 countries and regions. International brands include:

La Colline, THREE, MATIS, TOPIX, Mootaa, SOS, KNEIPP, PierAuge, Dongsung, Aekyungluna, ilso, Missha, Dancing whale, Buddate, KOSE Cosmeport, Spa treatment, AXXZIA, Canmake, WAIU, KISSME, Mistine, Cemoy, Taiyo-no-Aloe.

The 28th CBE Shanghai will exclusively create a global beauty show from an international perspective, bringing new opportunities and new vitality to the China cosmetics market.

Professional Beauty
CBE Professional Beauty will comprise of beauty salons / SPA brands, professional beauty products, beauty equipment and many more. There will be technical conferences, industry competition, and market information from global brands, distributors and service providers. Cutting-edge brands that have been selected includes: MBK, NARIS, Dmdc, Yavanna, LIFE TOGETHER, LPG, DJM, Ulike, Aalok, JOVS, HIGH’S, O’NINE, NAKANO, CCN, youthrose and etc., which will form a professional beauty luxury lineup, with annual new products, explosive products, newest technologies, and scientific achievements.

Scan to RegisterCBE Supply 2024

On the supply side, there will be a range of well-known formulation and manufacturing companies in Asia as well as special and niche groups to suit production and development needs.

CBE SUPPLY 2024 will consist of 12 main halls and 17 VIP brand halls at the Shanghai New International Expo Center. It will provide a comprehensive sourcing experience, where more than 1,500 companies gather across 100,000 sqm of exhibition space, showcasing products in OEM/ODM, ingredients, raw materials, machinery, packaging, equipment, technology and many more. Companies include:COSMOBEAUTY, COSMECCA, HCP, HCT GROUP, HEINZ, VETRACO, LEIDEX, PRIMIX, WOOJUNGTECK, JOOSHING, WishTech, RI Way, SGS, DSM, Symrise, Lubrizol, Iberchem, Cosmax, Intercos, FocusFreda, ELCOS, ALBEA.

The Latest Trends and Market

CBE Shanghai is recognized as an important indicator of growth in the beauty industry. More than 100 events and activities have been scheduled at CBE Shanghai 2024, promoting innovation and providing growth to both beauty enterprises and the industry.

China Cosmetics Retail Summit
International Congress of Cosmetic Science and Technology
Country of Honor
Business Meetings

CBE Shanghai 2024 will cover retail growth, brand empowerment, E-commerce, scientific and technological innovation, raw material research and development, packaging design, medical anti-aging, high-end beauty and other industry areas of 100 special theme activities, attract thousands of industry elites, and jointly foresee the development and trend of 2024 China cosmetics market.

Pre-register now to receive your free admission ticket!