On September 10–11, 2026, at the Hangzhou International Expo Center, CBE Hangzhou returns with the theme “New Autumn Launches, Instant Growth.”
The Finished Beauty Brands Hall (Halls 1A & 1B) brings together 1,000+ global beauty brands from 20+ countries and regions, and is expected to attract professional buyers from 9 major and emerging distribution channels.
↓ Hall Map at a Glance ↓
Hall 1A: Personal Care, Color Cosmetics, Fragrance, Beauty Devices, International Brands
Hall 1B: Skin Care, Toiletries
New Products
The Golden Autumn Launch Season
The hall serves as the ultimate launchpad for full-category new product debuts, meeting all autumn/winter seasonal needs in one place.
Confirmed Chinese brands (partial) include PROYA, CHANDO, OSM, Freda, Comfy, Forest Cabin, Off&Relax, MAKE SENSE, Flower Knows, CENSTO, MAYSU, Biorrier, MiQi, imine, OFFICE, TOM MARK, Mooekiss, GUOXIAONIU, BABI, Sewame, Lady May, Dr.CH, Away, cheerflor, MOTONOZEN, ROCKINGZOO, YOZO, CEOMAR, YUJIYAN, FEELING, QING YAN, HANNIFON, Ankexin, GUCOR, JF:Labb, morzuiy, GreenPower, Chasense, Caoshanhu, Blue Bubble and more.
International brands (partial) include L’Occitane, CIF, Elizabeth Arden, Nature’s Envy, Treehut, Elvis+elvin, SourceMix, Bella Aurora, Gecanor Beaut, RoomPlus, JACKYGUARD, Ecover, JAYJUN, JUNG SAEM MOOL, Emoscent, DeSimone, OnRitual, Reveil, GOMISE, Arabian Oudl and many others – spanning luxury, prestige, and emerging labels.
New Channels
Multi-Dimensional Empowerment
5,000+ professional buyers on-site, covering 9 major channels: instant retail (a high-growth track), new retail stores, new department stores, CS channels, new distributors, online e-commerce, KOLs, private-domain group buyers, and cross-border e-commerce.
Whatever your brand’s focus, you’ll find the right partners. On-site zones include the Instant Retail Zone and the CBE Beauty Live Festival, fully embracing the new consumption ecosystem.
Engaging Events
Over 50 events cover brand growth, color cosmetics bestsellers, fragrance trends, KOL marketing, brand globalization, and autumn/winter seasonal trends – offering strategic inspiration for H2 growth.
Billion-Level Exposure
With 5,000+ KOLs touring the expo and 100+ mainstream media and content platforms providing extensive coverage, exhibiting brands can amplify their offline presence through online buzz, significantly boosting market visibility.
