As China’s beauty market transitions from traffic-driven expansion to value-oriented growth, brands are seeking more stable and predictable opportunities for business growth in the second half of the year.
Taking place on September 10–11, 2026, at the Hangzhou International Expo Center, CBE Hangzhou 2026 adopts the theme “Golden Autumn New Launches, Immediate Growth.” Centered around New Products, New Ingredients, and New Channels, the exhibition will bring together 700+ beauty companies from more than 20 countries and regions, creating an efficient business platform that helps brands seize H2 market opportunities and achieve sustainable growth.
New Products
CBE Hangzhou 2026 introduces the Golden Autumn New Launch Season, creating an efficient business model that seamlessly connects product launches with on-site order placement, significantly shortening the path from product debut to market success.
The exhibition will showcase a wide range of autumn product launches from leading domestic and international beauty brands. Featured Chinese brands include CHANDO, OSM, UNISKIN, Flower Knows, Giant Biogene, and Lin Qingxuan, while premium international brands such as GUCCI, BVLGARI, VERSACE, L’Occitane, Elizabeth Arden, and JAYJUN will present their latest beauty innovations.
A dedicated Golden Autumn New Product Zone will spotlight seasonal trends and high-potential hero products. Supported by a series of on-site product launch events, the zone enables brands to connect directly with distributors, retailers, and buyers from across China, facilitating immediate business negotiations, on-site order placement, and rapid market expansion.
New Ingredients
As technological innovation continues to reshape the beauty industry, ingredient innovation has become a key driver of competitive advantage. CBE Hangzhou 2026 will once again feature the 1C Ingredients Theme Hall alongside its flagship program, “Go! Chinese Ingredients!”, highlighting distinctive Chinese botanical ingredients and the latest biotechnology innovations.
Leading ingredient suppliers will showcase forward-looking raw material technologies and market-ready formulation solutions tailored for seasonal skincare needs. Regional ingredient pavilions and professional technical forums will further promote collaboration across the industry and accelerate the commercialization of innovative ingredients.
The exhibition also brings together the complete beauty supply chain—from ingredient research and development to OEM/ODM manufacturing and packaging solutions. Leading manufacturers and packaging companies will provide comprehensive one-stop services, enabling brands to shorten development cycles, reduce product development costs, and accelerate innovation.
New Channels
Covering the full spectrum of beauty retail channels—including CS stores, department stores, professional beauty salons, traditional e-commerce, and livestream commerce—CBE Hangzhou 2026 places particular emphasis on high-growth sectors including Instant Retail, Emerging Retail Formats, and the Buyer Ecosystem.
The dedicated Instant Retail Zone, together with industry summits and targeted business matchmaking sessions, will help brands capitalize on the rapidly expanding “30-minute delivery” consumption ecosystem and unlock new opportunities in high-frequency, immediate purchasing scenarios.
Meanwhile, the CBE Beauty Live Festival will leverage a network of 5,000+ beauty-focused KOLs and leading MCN agencies to integrate offline exhibitions with online content marketing, enabling brands to maximize exposure, accelerate traffic conversion, and drive efficient sales growth.
Through innovation across the entire beauty value chain and highly targeted business matchmaking, CBE Hangzhou 2026 will serve as a powerful platform for high-quality industry development, helping beauty companies secure more certain, sustainable growth in the second half of 2026.