1,000+ Beauty Brands in Hangzhou – Discover Their H2 Growth Strategies | CBExpo

On September 10–11, 2026, at the Hangzhou International Expo Center, CBE Hangzhou returns with the theme “New Autumn Launches, Instant Growth.” The Finished Beauty Brands Hall (Halls 1A & 1B) brings together 1,000+ global beauty brands from 20+ countries and regions, and is expected to attract professional buyers from 9 major and emerging distribution channels. ↓ Hall Map at a Glance ↓ Hall 1A: […]

CBE Hangzhou 2026 Returns on September 10–11 to Power Immediate Growth

As China’s beauty market transitions from traffic-driven expansion to value-oriented growth, brands are seeking more stable and predictable opportunities for business growth in the second half of the year.  Taking place on September 10–11, 2026, at the Hangzhou International Expo Center, CBE Hangzhou 2026 adopts the theme “Golden Autumn New Launches, Immediate Growth.” Centered around New Products, New Ingredients, […]

China Beauty: Personalization, Retail Rebound & Global Investment |Insights

    Regulations and Market 01 NMPA Initiates Development of a Cosmetics Standard for Ethyl Butylacetylaminopropionate On July 7, the National Medical Products Administration, or NMPA, issued a notice approving the formal initiation of a cosmetics standard for ethyl butylacetylaminopropionate. The notice instructs the relevant technical institutions to follow China’s administrative requirements for the formulation […]

China’s Cosmetics Import Overhaul: New Policies, Digital Labels, and Faster Market Access

Import Policies 01 Full Revision of the Customs Inspection and Quarantine Supervision Measures On May 6, 2026, the General Administration of Customs of China (GACC) issued the revised Measures for the Inspection, Quarantine, and Supervision of Imported and Exported Cosmetics (Decree No. 284), which will take effect on December 1, 2026. Key changes include: 02 […]

China Beauty Stays Hot: New Rules, Rising Sales, New Entrants| insights

Regulations and Market  1.New Rules for Cosmetic New Ingredients Take Effect on July 15 On June 26, the National Medical Products Administration (NMPA) issued the Provisions on the Administration of Registration and Filing Materials for New Cosmetic Ingredients (No. 59 of 2026), effective July 15, 2026. The General Technical Rules for Registration and Filing Materials […]

Inside China Beauty: Favorable Policy, Strong Sales & Rising Ingredient Power | insights

Regulations and Market Refined regulatory framework The National Medical Products Administration (NMPA) has issued draft national standards for identifying and managing adverse reactions (cheilitis and contact urticaria), providing clearer technical guidelines to strengthen consumer confidence and product safety. Pro‑business local policies Guangdong held its annual quality and safety working meeting to outline industry priorities. Fujian […]

China Cosmetics Snapshot: New Rules, Offline Recovery & Upstream Upgrade | Insights

Regulations and Market 01 Updated Cosmetic Safety Testing Standards In early June 2026, China’s NMPA launched eight updated cosmetic safety testing methods covering chromium detection and genetic toxicity tests. Effective March 1, 2027, the revision upgrades industry safety benchmarks and standardizes finished product and raw material inspection across the domestic beauty sector. 02 New Import & Export Supervision Policies […]

At CBE: Half a Day to a Perfect Match with China’s Beauty Supply Chain

As a benchmark of China’s beauty industry, the 30th China Beauty Expo successfully held “Supply Chain-to-Manufacture Matchmaking” on May 11, 2026 in Shanghai. Relying on its long-established international resource network, CBE works with global beauty industry associations and professional buying groups to create an efficient online + offline matching platform. It continues to build a bridge connecting […]

Unlocking the Core Strength of China’s Color Cosmetics!

As China’s first national-level hub for the color cosmetics industry, Yiwu is the core beauty industry cluster in Zhejiang Province. The city is home to 173 licensed cosmetic manufacturers, accounting for about 30% of the province’s total, including 4 of the top 50 industrial enterprises and 47 designated enterprises above a certain scale. Focusing on […]

Visitor Guideline for Foreigners to CBE Shanghai 2026

The 30th China Beauty Expo brings together over 3,200 cosmetics companies, 10,000+ brands, and 80,000+ new and featured beauty products from more than 40 countries and regions worldwide. China Beauty Expo-Shanghai THE ASIA’S LEADING B2B PLATFORM FOR BEAUTY SUPPLY CHAIN AND BRANDS May 12-14, 2026 Shanghai New International Expo Center (2345 Longyang Road, Pudong New District, Shanghai) Pre-register online to get […]