From May 12-14, 2026, China Beauty Expo (CBE) will return to Shanghai for its 30th edition, marking a new chapter in this leading B2B beauty event. With a lineup of fresh innovations—from new events and redesigned zones to consolidated resources, the show is set to define the dynamic future of the global beauty industry.
As Asia’s premier B2B beauty platform, CBE convenes high-quality enterprises and products from over 40 countries and regions, alongside professional buyers from more than 60 countries. The event showcases the entire spectrum of the beauty industry, from supply chain, professional beauty to finished products. With an anticipated footfall exceeding 500,000 industry professionals – including key agents, distributors, and retailers – CBE is set to forge an unparalleled ecosystem for innovation and business growth, cementing China’s pivotal role in shaping the global beauty landscape.
Global Product Launches
In 2026, CBE will continue to spotlight global product launches, guided by the world’s top 100 beauty brands and aligned with Shanghai’s “Global New Launch, First in Shanghai” economic initiative. This positions CBE as the premier stage for global cosmetics companies to debut their annual new products, fostering deeper connections between international resources and the domestic market while injecting fresh vitality into the consumer landscape.
Top 100 Brands
In 2026, CBE will feature ground breaking new products from the world’s top 100 beauty brands, such as Shiseido, LG Group, Proya Group, Shanghai Jahwa, Chando Group, Pechoin, Bloomage Biotech, Freda, Huanya Group, Lafang, Fuerjia and Pien Tze Huang. These industry leaders will showcase their most highly anticipated launches, making the event the definitive stage for global beauty innovation.
Complementing these launches, CBE will serve as a dynamic platform for multiple product releases, award events, and galas—all dedicated to showcasing groundbreaking innovations and driving unparalleled visibility for new products.
China’s Trendy Brands
The rapid rise of domestic Chinese brands has captured the attention of young consumers and is now a driving force in the beauty market.
A host of leading emerging brands—from INTO YOU, Gu Yu, Seeyoung, Run Bai Yan, Dr. Alva, Colorkey, Spes, Mageline, AMORTALS, TIMAGE, KATO-KATO, UNNY CLUB, AKF, Tutu Mama—are set to unveil their latest trending products across skincare, color cosmetics, personal care, and baby care in CBE 2026.
Advancing Beauty Technology
While the array of global new products is the show’s standout feature, the advanced technology behind them is a key contributor to this spectacle. This is made possible by CBE’s position at the apex of the global beauty supply chain, gathering over 1,500 enterprises. This comprehensive ecosystem, spanning OEM/ODM, raw materials, packaging, and machinery, sees full participation from top global players. Their collective launch of high-quality, technology-driven products significantly deepens global collaboration and accelerates the translation of scientific breakthroughs into market-ready innovations.
Leading companies such as COSMAX, INTERCOS, Kolmar Korea, HCT, LEIDEX, LEIDEX, JOOSHING, PRIMIX, VETRACO and WOOJUNG TECH will showcase their flagship products, paving the way for new advancements in beauty technology.
CBE 2026 will introduce the “China Ingredients” initiative to champion China’s innovative ingredients. A comprehensive program of exhibitions, forums, showcases, and matchmaking events will drive their development, support the domestic industry and establish China as a central pillar of the global beauty sector. The initiative includes the CBE Chinese Ingredients Awards, which will recognize top enterprises and showcase shortlisted candidates during the expo.
Global Resources &
International Presence
By serving as a vital bridge for global resources, CBE is committed to elevating China’s standing in the worldwide cosmetics market. The event will converge with more than 4,000 international brands from over 40 countries. Dedicated delegations from nations such as France, Italy, the U.S., Germany, Spain, Japan, South Korea, Singapore, Thailand, and Malaysia will actively introduce their finest beauty brands and products to China.
Country of Honor 2026: Japan
After hosting countries such as South Korea (2016), France (2017), Japan (2018), Thailand (2019), Italy (2023), Spain (2024) and France (2025), CBE has selected Japan as the Country of Honor for 2026. Showcasing Japan’s beauty innovation—synonymous with global reach and cutting-edge R&D—will be a key focus, with a dedicated segment for brands leading in technological advancement.
Supply Chain-to-Manufacture Matchmaking
On May 11, 2026, beauty supply chain companies from China will be selected to have face-to-face meetings with global brands from Asia, Europe, America, the Middle East and other regions, enhancing the efficiency of sourcing high-quality products for manufacturers and importers worldwide.
ONBOARD@CBE
NewExhibitor Entry Program
ONBOARD@CBE is a tailored entry package designed for first-time international beauty exhibitors looking to enter the Chinese market with confidence. This program offers a low-risk, high-visibility pathway to showcase your brand, featuring a ready-to-use booth, built-in matchmaking services, and essential market education. Whether you’re exploring opportunities or ready to connect with key industry players, ONBOARD@CBE provides the exposure, insights, and connections needed to successfully launch and grow in the dynamic Chinese beauty landscape.
The 30th China Beauty Expo will converge new global products, technologies, and resources, showcasing the limitless possibilities and expansive future of the beauty industry. See you in Shanghai, May 12–14, 2026!