International Companies 

L’Oréal recently took the stage at the 2025 China Fragrance, Flavor & Cosmetics Industry Annual Meeting, showcasing locally developed innovations and sustainability initiatives to reinforce its science-driven brand image in China.

Ingredients 

By the end of September, China had filed a total of 117 new cosmetic ingredients, highlighting a sharp rise in ingredient innovation, with plant-derived and peptide actives leading the trend.

Since 2022, β-nicotinamide mononucleotide (NMN) has been filed 12 times and is now used in 1,715 cosmetic products, making it a go-to anti-aging ingredient.

Trends and Market

On September 25, the Shanghai municipal government released new policies that support cosmetic-ingredient innovation, brand building, and testing-capacity upgrades.

According to Douyin’s official data, the platform’s shelf-based e-commerce GMV grew 49 % year-on-year over the past 12 months.