Trends and Market

The China General Chamber of Commerce released the latest data showing that in September, the prosperity index of China’s retail industry was 50.6%, rising by 0.5% month-on-month. It has risen for two consecutive months and reached a new high in eight months, with a clear positive trend in the development of the retail industry.

The “China Online Retail TOP100 Report (2025)” jointly released by the China Chain Store & Franchise Association and Deloitte China shows that the total online sales of the TOP100 enterprises exceeded 2.17 trillion yuan, with a year-on-year growth of 13.6%.

International Companies 

Recently, L’Oreal is in in-depth negotiations to acquire a 15% stake in Giorgio Armani’s beauty business and has the priority to increase its stake to a controlling one in the future

Recently, Victoria’s Secret officially entered the home fragrance market and launched a home fragrance series containing 9 types of scents.

Channels & Consumers 

The consumption trend insight report shows that the social media popularity of the beauty category continues to rise, and the skincare sector is growing strongly with significant consumption potential. Women born in the 1990s form the core consumer group of beauty products, with men accounting for nearly 30%.

In the first half of 2025, the overall scale of China’s online laundry detergent market grew steadily. Jd.com’s sales in the first half of the year increased by 83.8% year-on-year, while Taobao and Tmall’s sales reached 2.735 billion yuan. Douyin’s sales growth rate was 52% year-on-year.