SEP 11-12, 2024


China Beauty Expo - Shanghai

China Beauty Expo – Shanghai is a leading B2B international platform for all sectors of the beauty industry, providing the latest technology, resources, knowledge, and trends to boost communication and commerce.
The show has won honors such as Shanghai Famous Brand and Shanghai International Brand Exhibitions and has ranked first in the Top 100 Beauty Shows in the world for 3 consecutive years.
Brand and Supply

Industry growth driven by consumption and technology.

Domestic and International

Dual Strategy, narrowing the gap in communication and trade.

A Gala for Giants

A cheerful tie between emerging local brands & international top brands and distributors.

Led by Technology

Beauty Technology Week, uniting science and technology.

Innovative Resources

Emerging channels promoted by live streamers.

Digital Empowerment

Help facilitating year-round business and information services by CBE GoCloud.

28th Edition

Themed “Sharing of Global Resources”, The 28th CBE Shanghai will attract high-quality beauty enterprises and products from more than 40 countries and regions, professional buyers from 60+ countries and regions, covering all sectors of beauty industry and global channels. The show will also attract more than 500 thousand visits including agents, distributors and wholesalers, promoting innovation and provide growth to both beauty enterprises and the industry, all the while strengthening China’s beauty position on the global stage.  











Exhibitor Categories

Cosmetics, CBE Shanghai’s finished product section, has over 10,000 brands exhibiting, and connecting them to 30,000 distribution channels of cosmetic specialty stores, chain stores, department stores, shopping malls, supermarkets, pharmacy stores etc.

On the supply side, you’ll meet a range of famous formulation and manufacturing companies in Asia as well as special and niche groups to suit your production and development needs. The supply section provides a comprehensive sourcing experience for beauty suppliers, where more than 1,500 companies gather across 100,000 sqm of exhibition space, showcasing products in OEM/ODM, ingredients, raw materials, machinery, packaging, equipment, technology and many more. 

Professional Beauty has been held for over 20 years as the leading trade and innovative platform for the beauty salon and SPA products, equipment & related services, medical beauty and nail, eyelash & embroidery beautification sectors, where clients meet with over 400 service providers in a dedicated area.

Country and Region Pavilions

Visitors Categories

  • Distributors / Agents / Importers / Wholesalers
  • Retailers (Including Department Stores, Supermarket, Pharmacies, Duty-free Shops and Franchises) 
  • Beauty Salons and Spa Owners
  • Manufactures (Including R&D and Purchasers)
  • Others

Country of Honor

As an increasing number of international brands enter the China market and even Asia markets, more and more countries and regions participate in the annual China Beauty Expo. In order to narrow the distance between China cosmetics industry and the rest of the world, the China Beauty Expo team has chosen a mature country in the field of cosmetics as the guest of honor every year to conduct in-depth exchanges in their brands, products, technologies, markets, and channels.

International Events

China Cosmetics Retail Summit

The most authoritative professional high-end summit in China cosmetics industry. Starting from the retail side, exploring through the entire ecosystem from consumer end to industrial end.

International Congress of Cosmetic Science and Technology

-A platform for cosmetic researchers to learn and exchange ideas

-Incubation and transformation platform for cosmetic science and technology


One of CBE’s key international strategies – “Getting out, Bringing in”, will host a Matchmaking program, to be held on May 21, 2024.


-International Brands-to- Distributors


Show Dates:         |    May 22-24, 2024

Venue Address:   |    Shanghai New International Expo Center

                                    No. 2345, Longyang Road, Pudong New District, Shanghai, CHINA

China Beauty Expo - Hangzhou

In response to market demands and exhibitor calls, China Beauty Expo (CBE) integrates new resources and will hold “China Beauty Expo – Hangzhou” (CBE Hangzhou), taking place at the E-commerce capital of China during the industry procurement season in September 2024.
Themed “Go! Inno-Beauty”, CBE Hangzhou 2024 will be held at the Hangzhou International Expo Center from September 11-12, 2024. Based on CBE’s premium standards, it will introduce trendy domestic brands, selected imports, customized supply chains, Influencers /MCN, new channels and other inno-beauty resources that adapt to the current market development, making more new resources visible and promoting the upward growth of the industry.
On November 20, 2023, CBE held the Press Conference for CBE Hangzhou and its Influencer Club. This means that CBE has fully assembled new resources to promote China cosmetics industry; at the same time, CBE’s 2 City – 2 Expo strategy of Shanghai and Hangzhou has officially launched.

CBE Hangzhou 2024

CBE Hangzhou 2024 is estimated to showcase more than 5,000 beauty brands from more than 20 countries and regions, attracting over 50,000 global professional visitors to the show. There will be 4 theme halls and 3 featured areas, for a total exhibition area that is expected to exceed 100,000 square meters within 3 years.







Influencer Area

200+MCNs, 5000+ influencers, focusing on live e-commerce and other new mainstream channels. To create a more convenient link platform through the Influencer Area, CBE Influencer Forum, Annual Influencer Awards, Influencer Selection Area, Influencer Merchants, etc., for the brand and influencers.

Meiyi Gallery

Combined with main online platforms and offline hot sales channels, from the comprehensive brand influence, market heat, sales ranking, brand innovation, word-of-mouth recommendation and other dimensions of the products.

Inno-Beauty Area

Exhibitors Categories

Visitors Categories

Why Hangzhou?





Focus on cutting-edge marketing of the hottest categories;
To create a unique annual beauty show in East China.

Show Dates and Venue Address

Show Dates:         |    September 11-12, 2024

Venue Address:   |    Hangzhou International Expo Center

                                    No. 353, Benjing Avenue, Yingfeng Street, Xiaoshan District, Hangzhou, Chinac