
2022 Beauty Insights – 5th Edition
During this year’s Double 11, the total GMV of beauty products on Tmall platform reached 42 billion yuan, and the sales volume exceeded 200 million.
During this year’s Double 11, the total GMV of beauty products on Tmall platform reached 42 billion yuan, and the sales volume exceeded 200 million.
With the upgraded concept of consumption, cleansing and care products have changed from daily necessities to important embellishments of life.
According to National Bureau of Statistics, the cumulative retail sales of cosmetics in the first three quarters of 2022