As China’s first national-level hub for the color cosmetics industry, Yiwu is the core beauty industry cluster in Zhejiang Province. The city is home to 173 licensed cosmetic manufacturers, accounting for about 30% of the province’s total, including 4 of the top 50 industrial enterprises and 47 designated enterprises above a certain scale. Focusing on color cosmetics and perfumes, Yiwu covers a full range of beauty products with a significant export advantage—over 80% of local enterprises’ products are sold abroad, reaching more than 150 countries and regions.

Leveraging this strong industrial foundation, Yiwu made a powerful group debut at the 30th China Beauty Expo, showcasing its full-chain color cosmetics advantages and hardcore export capabilities. This collective appearance significantly enhanced Yiwu’s national influence and global visibility, making it a highly influential regional representative at the expo.

The impressive group exhibition at CBE is a vivid reflection of the deep industrial strength of the “Yiwu World Color Cosmetics Valley.” Relying on Yiwu’s unique commercial advantages, the local International Trade City gathers nearly 1,500 beauty product booths, with about 80% of China’s cosmetic enterprises setting up agency channels here. This has formed a complete, mature industrial chain integrating R&D, production, sales, and export.

With comprehensive industrial supporting facilities, large-scale production capacity, and strong global export capabilities, Yiwu continues to solidify its position as a core hub in the global color cosmetics supply chain. We sincerely invite global merchants to cooperate and jointly explore the vast global beauty market.