China Beauty Expo - Shanghai
China Beauty Expo – Shanghai is a leading B2B international platform for all sectors of the beauty industry, providing the latest technology, resources, knowledge, and trends to boost communication and commerce.
CBE has been the must-attend event for cosmetics industry professionals for 29 years， dedicated to the international and domestic cosmetics industry brings together the beauty industry’s innovations, connecting the industry’s professionals and providing business opportunities.
29th Edition
Themed “Sharing of Global Resources”, The 29th CBE Shanghai will attract high-quality beauty enterprises and products from more than 40 countries and regions, professional buyers from 60+ countries and regions, covering all sectors of beauty industry and global channels. The show will also attract 514,600+ visits including agents, distributors and wholesalers, promoting innovation and provide growth to both beauty enterprises and the industry, all the while strengthening China’s beauty position on the global stage.
3,200+
EXHIBITORS
514,600+
VISITS
10,000+
BRANDS
80+
COUNTRIES
232,000㎡
EXHIBITION AREA
Exhibitor Categories
Cosmetics
Cosmetics, CBE Shanghai’s finished product section, has over 10,000 brands exhibiting, and connecting them to 30,000 distribution channels of cosmetic specialty stores, chain stores, department stores, shopping malls, supermarkets, pharmacy stores etc. Cosmetics section includes:
Skin Care, Personal Care, Men Care, Nutricosmetics, Household Cleaning, Toiletries, Color Cosmetics, Fragrances, Oral Care, Baby & Children Care, Makeup Accessories, Makeup Tools, Toothbrushes & Accessories…
Halls:
E1 – Skin Care, Facial Masks, Personal Care, Men Care
E2 – International Pavilions, European Brands, Country of Honor – France
E3 – Selected Skin Care, Personal Care, Nutricosmetics
E6 – Korean Brands, Detergent, Household Cleaning and Items
E7 – Japanese Brands, Retail Private Label
W1 – Toiletries, Skin Care, Personal Care
W2 – Color Cosmetics, Fragrances, Makeup Accessories
W3 – Oral Care, Baby & Children Care
W7 – Makeup Tools, Toothbrushes & Accessories
Supply Chain
On the supply side, you’ll meet a range of famous formulation and manufacturing companies in Asia as well as special and niche groups to suit your production and development needs. The supply section provides a comprehensive sourcing experience for beauty suppliers, where more than 1,500 companies gather across 100,000 sqm of exhibition space, showcasing products in OEM/ODM, ingredients, raw materials, machinery, packaging, equipment, technology and many more.
Halls:
N1 – OEM/ODM
N2 – OEM/ODM, Japanese Manufacturing
N3 – Packaging
N4 – Purification/Stirring/Emulsifying Machinery
N5 – International Machinery, Color Cosmetics Equipment, Packaging Machinery & AI Assembly Line
N6 – Innovative Ingredients, Fragrance & Flavours, OEM
N7 – Essential Oil Hydrosol, OEM, Testing & Inspection
W4 – Packaging
W5 – Packaging
W8 – Printing Technology & Labels, Green Packaging
W9 – Paper Box/Bag Packaging
W10 – Containers (Plastic, Glass and Metal)
Supply Chain -to- Manufacture Business Meeting
On May 11, beauty supply chain companies from China will be selected to have a face-to-face meetings with global brands from Asia, Europe, America, and other regions, to help global brands, manufactures, importers find high quality supply chain products more efficiently.
Exhibitor Categories:
Ingredients – Efficacy Raw Materials, Active Extracts, Other Materials …
Packaging – Plastic/Paper/Glass/Metal Packaging, Pumps, Valves, Nebulizer, Cap, Labels, Printing…
Machinery&Equipment – Packaging Machinery, Purification Machinery, Color Cosmetic Machinery, Customized Factory Equipment Complete Line…
Shenzhen Winkey Technology Co., Ltd.
Active Ingredient
Name: WKPep®Ahatide
LOCATION: Shenzhen
STAND NO .: N2V23
Shanghai Huiwen Biotech Corp.,Ltd.
Active Ingredient
Name: PDRN
LOCATION: Shanghai
STAND NO .: N2E03
Shanghai Herynn Fragrance & Flavors Co., Ltd.
Fragrance Flavor
Name: IN4LL®
LOCATION: Shanghai
STAND NO .: E8A05
Guangzhou Hongbo Biotechnology Co., Ltd.
Basic Ingredient
Name: Toothpaste color retouching beads
LOCATION: Guangzhou
STAND NO .: N6E19
A&H International Cosmetics Co., Ltd
OEM/ODM/OBM
LOCATION: Shanghai
STAND NO .: WVIP10
Shanghai Easter Diamond Cosmetics Co.,Ltd.
OEM/ODM/OBM
LOCATION: Shanghai
STAND NO .: WVIP12
Guangzhou Ridgepole Biological Technology Co.,Ltd
OEM/ODM/OBM
LOCATION: Guangzhou,Guangdong
STAND NO .: NVIP6
Zhongshan Yuejiang Daily Necessities Co.,Ltd
OEM/ODM/OBM
LOCATION: Zhongshan,Guangdong
STAND NO .: N1Q03
Guangdong EFA Packaging Industrial Co., Ltd
Color Cosmetics Packaging
LOCATION: Shantou, Guangdong
STAND NO .: W4K09
EPL Packaging (Guangzhou) Limited
Flex Tube
LOCATION: Guangzhou, Guangdong
STAND NO .: W4B09
San Ying Packaging (Jiang Su) CO.,LTD
Flex Tube
LOCATION: Suzhou, Jiangsu
STAND NO .: W5B01
Dongguan Xianjunlong Packaging Technology Co, Ltd.
Carton Bag Packaging
LOCATION: Dongguan, Guangdong
STAND NO .: W4J01
Changzhou Huituo Technology Co., Ltd
Packaging/Filling Machinery, Customized Factory Assembly Line
LOCATION: Changzhou, Jiangsu
STAND NO .: N4C04
Wuxi Sici Auto Co.,Ltd
Packaging/Filling Machinery, Customized Factory Assembly Line
LOCATION: Wuxi, Jiangsu
STAND NO .: N4D03
Liuzhou Jingye Machinery Co., Ltd
Packaging Machinery, Customized Factory Assembly Line
LOCATION: Liuzhou, Guangxi
STAND NO .: N5J09
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ShangHai Pauham Machinery Co.,Ltd
Packaging/Filling Machinery, Customized Factory Assembly Line
LOCATION: Shanghai
STAND NO .: N5l03
Professional Beauty
Professional Beauty has been held for over 20 years as the leading trade and innovative platform for the beauty salon and SPA products, equipment & related services, medical beauty and nail, eyelash & embroidery beautification sectors, where clients meet with over 400 service providers in a dedicated area. Professional beauty section includes:
Beauty Equipment, Efficacy Beauty, Health & Wellness, Nail/Eyelash/Embroidery…
Halls:
E4 – Beauty Equipment, Premium Beauty Products, Personal Devices
E5 – Efficacy Beauty, Skin Management, Health & Wellness, Nail/Eyelash/Embroidery
Country and Region Pavilions
Visitor Categories
- Distributors / Agents / Importers / Wholesalers
- Retailers (Including Department Stores, Supermarket, Pharmacies, Duty-free Shops and Franchises)
- Beauty Salons and Spa Owners
- Manufactures (Including R&D and Purchasers)
- Others
Country of Honor
As an increasing number of international brands enter the China market and even Asia markets, more and more countries and regions participate in the annual China Beauty Expo. In order to narrow the distance between China cosmetics industry and the rest of the world, the China Beauty Expo team has chosen a mature country in the field of cosmetics as the guest of honor every year to conduct in-depth exchanges in their brands, products, technologies, markets, and channels.
After South Korea in 2016, France in 2017, Japan in 2018, Thailand in 2019 , Italy in 2023 and Spain in2024, CBE chose France as the country of honor in 2025.
International Events
China Cosmetics Retail Summit
The most authoritative professional high-end summit in China cosmetics industry. Starting from the retail side, exploring through the entire ecosystem from consumer end to industrial end.
International Congress of Cosmetic Science and Technology
-A platform for cosmetic researchers to learn and exchange ideas
-Incubation and transformation platform for cosmetic science and technology
Supply Chain -to- Manufacture Business Meeting
On May 11, beauty supply chain companies from China will be selected to have a face-to-face meetings with global brands from Asia, Europe, America, and other regions, to help global brands, manufactures, importers find high quality supply chain products more efficiently.
Exhibitor Categories:
Ingredients – Efficacy Raw Materials, Active Extracts, Other Materials …
Packaging – Plastic/Paper/Glass/Metal Packaging, Pumps, Valves, Nebulizer, Cap, Labels, Printing…
Machinery&Equipment – Packaging Machinery, Purification Machinery, Color Cosmetic Machinery, Customized Factory Equipment Complete Line…
Venue
Show Dates: | May 12-14, 2025
Venue Address: | Shanghai New International Expo Center
No. 2345, Longyang Road, Pudong New District, Shanghai, CHINA