Asia’s leading B2B platform for beauty supply chain and brands.
The China Beauty Expo-Shanghai (CBE) will open at the Shanghai New International Expo Centre (Pudong) from May 12-14, 2026, reaffirming its status as the world’s largest beauty platform. As the premier event for the beauty industry, CBE is the definitive gateway for personal care, cosmetics, fragrances, health & wellness, and professional beauty brands to grow their business in China. Connect directly with the nation’s top distributors, importers, and key decision-makers to unlock your brand’s potential. Additionally, CBE Supply provides unparalleled sourcing solutions for beauty supply chain professionals, covering packaging, ingredients, OEM/ODM, machinery, and technical innovations.
Why CBE?
- We have over 20 years of dedicated experience facilitating the entry of overseas companies into the Chinese market.
- We possess the industry’s most extensive resources, including importers, distributors, e-commerce channels, partners, and media contacts.
- We offer services from lightweight, “ready-to-go” programs to fully customized cooperation services.
Show Venue
ONBOARD@CBE
A tailored entry package for first-time international exhibitors to enter the Chinese beauty market with low cost, low risk, and high exposure. Includes a ready-to-use booth, matchmaking services, and market insights to build confidence and connections.
-Low Risk, High Visibility:
Small investment with curated exposure to quality buyers；
Turnkey booth reduces setup stress and cost
-Built-in Matchmaking
Direct access to import agents who are actively looking for foreign brands；
Pre-vetted partners reduce the risk of poor distribution choices
-Market Education Component
Helps foreign brands understand Chinese consumer behavior, regulations, and entry strategies；
Builds confidence through data and success stories from previous international exhibitors
Onboard Package:
Booth Size: 6 sqm (Standard Booth, Ready-to-Exhibit)
What’s included:
-6 sqm Standard Booth
-1 Exclusive lmport Agent Matchmaking Session
-Market insight Kit
-Promotional Support