COSMETICS, this segment includes all the cosmetics and toiletries from all around the world starting with multi-national companies and continue on to young and emerging enterprises. With the favorable new regulations for the registration of imported non-special purpose cosmetics and the reduction of import tariffs issued by the Chinese Government last year, offline retailers and distributors are still the mainstream channels for cosmetics. CBE is at the right position to be the window of the local market.


China Beauty Expo Cosmetech Section of cosmetics develop the premium programs to help visitors make connections and obtain source suppliers efficiently and establish network. As the leading platform, China Beauty Expo try to acquire new trends and knowledge about international cosmetics markets. This is a must-attend event to exchange views with thousands of experts, exhibitors and speakers about topics regarding retailing, purchasing behavior, ingredients innovations, regulations through on-site featured events.



This segment includes more than 1800 exhibitors from all the cosmetics and toiletries from all around the world starting with multi-national companies and continue on to young and emerging enterprises. CBE is at the right position to be the window of the China’s local market.



Conferences & Events


The cosmetics brands of finished goods from France, Italy, Spain, Poland, Germany, Hungary, Greece, USA, Israel, Switzerland, Russia, Japan, Malaysia, Thailand, India are expected to have more than 200 matchmaking meetings with the importers and distributors from Chinese and Asia’s market at Business Meetings Asia.


Hall W7 – Premium Hair Care

Chinese consumers of Y and Z generations have a strong sense of hair care. “Anti – Hair Loss” and “Anti – White Hair” are ranked top of the key words searched on social media. Chinese young generation is becoming the main force in consumption. It’s a good time for you to enter into China and develop your brand loyalty.



At China Cosmetics Retail Summit, the consulting experts such as Nielsen, and brands like L’Oreal, Shiseido and P&G will discuss how retailers create “loyalty” with their clients and potential consumers. The summit also invited Sherry Sjiamsuri, CEO of Sogo Indonesia, Mari Tsutsumi, Director & General Manager of Overseas Enterprise Division of Sogo & Seibu Co to give international views on the roles of retailing.


Hall W9 – Premium Personal Care

By 2021, China’s toiletries market will reach 53 billion yuan. The compound annual growth rate is 5.8% and consumption upgrade and high-end products are the main reasons for the growth.  With the intense competition of China’s personal care industry, this is a right opportunity for you to enter into China’s market and seize the market share.


Cosmetics Venue Layout

W1 - Skin Care, Personal Care, Men Care

W2 - International Color Cosmetics, Fragrances & Make-up Accessories

W3 - Oral Care, Children, Baby & Maternity Care, Household Cleaning

W6- E-commerce, New Retail

W7 - Color Cosmetics & Makeup Accessories

W8 - Color Cosmetics & Makeup Accessories

W9 - Premium Personal Care, Toiletry Event

E1 - Skin Care, Mask, Personal Care

E2 - International Pavilions, Imported Products

E3 - Country of Honor — Spain, Imported Products & Health Supplement Products

E6– Japanese Korean Cosmetics

E7 - European and North American Cosmetics

E8- Japanese Cosmetics

E9- Japanese Cosmetics

E10 - European and North American Cosmetics

E15 - International Boutique Skin Care

E16– Thailand Brands

N5 - Japanese and Korean Trendy Products

N9- Japanese Featured Category

China Beauty Expo

Held for 24 years, China Beauty Expo (CBE) is the professional trade event and platform of the beauty industry.  Hosting 3,500+ exhibiting companies, and 10,000+ brands covering the entire beauty supply chain from finished beauty products to the latest in packaging solutions, CBE is a one-stop sourcing experience for distributors, retailers, and beauty professionals seeking to learn and try the largest range of beauty products and manufacturing solutions in Asia.


Tuesday, 19 May 2020 : 09:00 - 17:00
Wednesday, 20 May 2020 : 09:00 - 17:00
Thursday, 21 May 2020 : 09:00 - 15:00


Shanghai New International Expo Center
2345 Longyang Road, Pudong New District
Shanghai, China