Why Visit?

The 25th edition of China Beauty Expo will once again be held in Shanghai New International Expo Center. We are looking forward to welcoming more than 3,600 participating companies, with over 260,000sqm of exhibition space. In addition, CBE will highlight Supply World in 2020 which is a worldwide beauty supply chain platform covering ingredients & formulation, raw materials, packaging, OEM/ODM/OBM, machinery and equipment.


  1. A window on the Asian and International scenes
    Thanks to a significant development of international exchanges on China Beauty Expo in the latest years, you'll get the opportunity to meet some of the best cosmetics brands - from the most established to the newest - coming from France, Japan, Korea, Italy ,Germany, Thailand, Malaysia…
  2. Anticipate market trends
    Be a step ahead from the market innovations and developments. Get an exclusive preview of major companies and brands' newest products and services through on-site examining and testing.
  3. Meet with never-seen-before beauty brands
    The Zoom Asia area will gather a selection of innovative beauty brands non established on the Asian market yet. An exclusive chance for all beauty distributors and retailers to meet them in exclusivity and spot tomorrow' beauty successes.
  4. Source new beauty suppliers for your brand's development
    For all your beauty products' development or launch, CBE will deliver expert solutions from ingredients to packaging, from formulation to OEM. The whole beauty channel is getting together for you to create the most inspiring beauty products!
  5. Find new partners and collaborators
    Meet almost 3000 beauty brands and suppliers in only 3 days. Get a 360°view of the beauty industry thanks to the most comprehensive offer gathered in 17 halls.
  6. Attend two unmissable beauty professional competitions
    Participate in the Meiyi Awards and Beauty Challenger Awards Asia ceremony. These two highly coveted competitions will reward the creativity and talent of well established as well as new fragrance & beauty brands.
  7. Expand your knowledge & network on the asian scene
    Exchange views with thousand of experts, exhibitors and speakers about topics dealing with retailing, purchasing behavior, ingredients innovations, regulations, latest launches and new codes of communication through on-site featured events : Beauty Ingredients & Formulation Forum, Cosmetics Import Policies workshops, China Cosmetics Retail Summits.