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Said Claudia Bonfiglioli, International director of China Beauty Expo
China Beauty Expo (CBE), Asia’s largest beauty trade show, is going to celebrate its 22nd anniversary and is set to take place at the Shanghai New International Expo Center from May 23rd to 25th, 2017. Building on the success of previous editions, international attendance and scope of the expo have been consistently increased from one edition to the next, thus transforming the show into the key reference for the Asian beauty industry. CBE 2017 will host to 3,000 exhibitors with over 250,000 sqm of exhibition space. Among those will be more than 1200 international brands and 500 international direct presences from 26 countries and regions.To keep abreast the constant evolution, CBE 2017 will be the gathering point for 350,000 trade visitors, hailing from all networks, including department stores, shopping malls, supermarkets, specialty chain stores, beauty salons, nail salons, SPA, hair salons, plastic surgery hospital and e-commerce.