The IP Licensing and Manufacturing Hall at N7 is a brand-new initiative at China Beauty Expo’s Supply World. Offering an IP Owners Zone, over 40 OEM/ODM/OBM manufacturers, an immersive IP experience lab and a series of forums and seminars, we aim to capture the emerging trends in IP and brand licensing in the beauty business.

According to the 2019 White Paper on the Development of China's Brand Licensing Industry, the annual retail sales of licensed goods in China reached 85.6 billion yuan in 2018, an increase of 14.6 percent over the same period last year. The trend of licensing and co-branding between the cosmetics industry and entertainment as well as other industries is expected to intensify. 

What's in it for You?

Brand Owners and Licensors: Explore the booming beauty segment and see your brands and let licensable assets further penetrate the market.

Licensing Agents: Network with new licensors and licensees to develop new licensing deals and programmes.

Licensees, Retailers, Manufacturers, OEM/ODM/OBM and Product Managers: Apart from developing new products through IP and brand licensing, you can also learn about the latest trends in licensing and how they will impact your business.

The IP Licensing and Manufacturing Hall is part of CBE's "Supply World"