2022 Beauty Insights - 6th Edition


Reporters noticed on multiple social media platforms that Snowberry, a high-end skin care brand under Procter &
Gamble, has closed its official Tmall store and seems to have withdrawn from the Chinese market. At the same time, the brand started selling discounted products on platforms such as JD.com and Taobao.


On November 30th, Johnson & Johnson announced that the group's board of directors elected CEO Joaquin Duato as chairman, which will take effect in January 2023. Joaquin Duato will succeed Alex Gorsky, who will step down as executive chairman after a short transition period.  Joaquin Duato will serve as CEO of Johnson & Johnson effective January 3, 2022 and join the Board of Directors.


Recently, Indonesian beauty brand ESQA raised US$6 million in its A round of financing, led by Unilever Ventures, a
venture capital arm of Unilever, and East Ventures, a well-known Indonesian investment fund. This round of funds will be used to expand channel distribution, expand domestic and overseas markets, and cultivate talents.  ESQA, founded in 2016, is the first vegan beauty brand in Indonesia. It has 120 SKUs and all products are halal-certified, aiming to provide Indonesian women with healthier cosmetics.


L’Oréal Group, through its venture capital fund BOLD, has acquired a minority stake in French biotechnology company Microphyt to expand its influence in the field of green science and develop new cosmetic solutions. Anne Colonna, senior research director at L'Oreal, said that L'Oreal and Microphyt will collaborate on the development of innovative active ingredients to open up new areas of beauty.


Recently, another pure beauty brand officially entered Tmall. It is reported that Korean pure skin care brand I’m
from officially opened its flagship store on Tmall. According to public information, I'm from was founded in Seoul, South Korea in 2013. The brand takes the needs of users with sensitive skin as the starting point to create a
product that is truly reassuring, effective, and can highlight the life attitude of "focusing on yourself".


Unilever's high-end cleaning and care brand THE LAUNDRESS issued a notice of potential safety hazards, stating that some products have potential risks of microbial contamination, and it is recommended to stop using existing THE LAUNDRESS products. At the same time, the official flagship store issued a product recall announcement, and will recall some THE LAUNDRESS brand laundry detergent, fabric softener and household cleaning products. At present, all the laundry detergent products in the store have been removed from the shelves, and only a small number of products such as fragrance, stain removal soap, and anti-wrinkle spray are left.


On the day of Double 11, the news that DHC, a Japanese cosmetics e-commerce and health food company, will be acquired by Orix spread all over the Internet in an instant. As Japan's top financial group, ORIX's acquisition is naturally a big deal, and the deal is expected to be worth 300 billion yen (approximately RMB 15.3 billion). This acquisition can be said to be the largest in the history of ORIX, and the amount has refreshed the previous record.


On November 28, Yali Group, a supplier of L'Oreal Group, officially announced that its factory in Suzhou has achieved
carbon neutrality, becoming the first successful pilot project of supplier cooperation in carbon reduction in L'Oréal North Asia.


Users of Snapchat, one of the most popular social media platforms in the United States, can now "try on" M·A·C
makeup products through filters on the app and buy them directly. Snap Inc, which owns Snapchat, has teamed up with The Estée Lauder Companies to launch new features. M·A·C is the first brand in the Estee Lauder product portfolio to launch augmented reality (AR) technology on the platform.


Beauty and skin care products have maintained high growth in Southeast Asia. According to data from the Lazada
platform, Indonesian consumers purchased more than 9 million ml of facial cleanser. Among them, the order volume of LazMall’s cross-border beauty makeup on the day of Double 11 doubled compared with the first day of the 9.9
promotion; taking Malaysia as an example, the order volume of LazMall’s cross-border cosmetics category on the day of Double 11 increased by 5 times compared with the 9.9 promotion.