Nail and Eyelash beauty is here to stay

During the Spring & Summer of 2021, everyone at the fashion stage was not only focused on the latest fashions, but also exquisite nail art on model's fingertips. Whether it is oval shaped, French-style, claw-shaped, black, or colored, all had something unique to showcase.


At the Tokyo Olympics this year, athletes not only spread the sportsmanship of "Faster, Higher, Stronger, Teamwork" to the world, they also passed on beautiful fingertip art.

Yang Qian won the first gold medal at the Tokyo Olympics for China. That news was read more than 300 million times on Weibo and viewed over 50 million times on Douyin.

Yang Qian's Pearl Nail quickly became a hot searched tag. Many nail salons quickly seized the opportunity and launched "Yang Qian's same nail art" style, with the slogan “Manicure that does not delay your chance of getting a gold medal”, which attracted many consumers to have the same artwork done at their stores.  

Nail art might’ve looked insignificant, but it added liveliness and vividness to the Olympic Games.



Currently, there are roughly 640,000 nail-related enterprises in China. Registration volume peaked in 2020, with a total of 161,000 companies registering throughout the year, representing a year-on-year increase of 10%. In the first half of 2021, 115,000 companies registered, representing a year-on-year increase of 109.1%.

From the perspective of distribution, nail-related companies are mainly concentrated in first-tier cities such as Shenzhen, Shanghai, and Guangzhou. Among them, Shenzhen ranks first with 20,000, Shanghai ranks second with 16,000, and Guangzhou ranks third with 15,000.

Every year, top brands of nail, eyelash, and embroidery from domestic and foreign gathers at CBE to form a dazzling "Brand Matrix", allowing visitors to see the world of nail, eyelash, and embroidery in one location.   



The German LCN brand, who led the industry for 35 years, is also the first hand and foot brand to win the Super Brand awarded by the international authoritative evaluation organization SuperBrands.



Spain’s THUYA, the first brand of professional cosmetics for beauty salons in Spain, has expanded its presence in more than 50 countries and regions around the world. Relying on its independent R & D strength and the brand concept of "professionalism, health, fashion and environmental protection", THUYA continues to lead new fashion trends.


American brand Cuccio, the creator of modern hand and foot care, is committed to the R & D of hand and foot care products, and its products are sold to more than 100 countries and regions around the world.  Each store does have its own care procedures, fast, basic, and deep. 


Matsukaze, a popular brand of artificial eyelash grafting, has the largest sales volume in Japan for many consecutive years, and is also the only certified provider of eyelash teaching materials by the Japanese government.



In recent years, the demand of the nail and eyelash market continues to increase. During the pandemic, this category of products performed well in the global market, and online sales grew rapidly. The popularity of nail and eyelashes beauty means that the "self-pleasing economy" is penetrating all levels of the market and has become a trend of the beauty industry that cannot be ignored.