China Beauty Expo (CBE) has been successfully held for 26 sessions since 1998. It is held at the Shanghai New International Expo Center (Pudong) every May.   It has won the Shanghai Famous Brand, Shanghai International Brand Exhibition and other honors.  CBE has ranked first in the top 100 beauty exhibitions of global trade fairs for three consecutive years.

As a world-renowned international beauty trade platform, CBE not only gathers massive resources of the entire beauty industry but also committed to enhancing the value of the exhibition. It has successively established the China Cosmetics Retail Summit, the Mei-yi Award, the International Science & Technology Conference, and the International Medical Beauty Conference.