Extracting the Finest from CBE

The 26th China Beauty Expo will be held at the Shanghai New International Expo Center on May 12-14.

During the exhibition, CBE will launch a series of concurrent events covering the entire beauty industry including retail empowerment, professional R&D, technological innovation, packaging design, and other industry related activities.  Beauty professionals all around will gather to discover the latest industry trends, demonstrate achievements of scientific research & innovation, together leading the beauty industry into the future.
In addition to the featured events, the following also possess significant value.


May 10 


2021 Global Medical Aesthetic Dermatology Conference

---- China Photobiology Photochemistry Annual Conference

Themed on “Precision Engine· Efficiency Drive”, bringing together top industry experts and benchmarking enterprises in the industry. The forum will focus on major breakthroughs and advances in the field of skin science, explore new trends in the era of precision skin care, and grasp the innovative direction of cosmetic functional ingredients. The book "Agache Dermatometry" will be released at this event.

Organizer: China Beauty ExpoStrategic Support: FREDA-SHENAN, Symrise, UNISKIN, ISDIN S.A., CHARMWIN

Date:  May 10th    9:00-18:00

Venue:  3F Kerry Hotel Pudong,  Pudong Ballroom



May 11  Tuesday


2021 China Cosmetics Retail Summit

This year’s theme will focus on "Global Empowerment & Retail Upgrade." By analyzing global content innovation, channel marketing, and consumer ecology, discover insights into new models, growth of global retail and secrets to upgrading cosmetics stores. 

Organizer: China Beauty ExpoExecutive Chairman: geoskincare

Strategic Support: SHISEIDO, L’oreal, JALA, Chicmax Group, EternalExecutive Vice Chairman: ISDIN S.A

Official Media: Cosmetics InformationPartners: Ocean Engine, Alimama, Tencent Advertising, Eleme, Soho TV, Dong Er Culture & Media

Date:  May 11th    9:00-18:00

Venue:   3F Kerry Hotel Pudong, Grand Shanghai Ballroom


2021 Global Cosmetics Technology Conference

The 7th “Global Cosmetics Technology Conference” will focus on “Technology Fusion, Innovation Breakout”, revolving around cosmetics innovation and revolution. The conference will reveal the infinite possibilities of the cosmetics industry empowered by technology.

This once-a-year event will gather industry experts, leading companies, brands & enterprises to rethink with brand-new consumer insights, reshaping the foundation of the industry with cutting-edge scientific research and technology, and show the industry how the power of "technological advancements make good brands".

Organizer: CBE SUPPLYSpecial Strategic Support: JALA, Peng's (Huizhou) Industrial Development Co., Ltd.

Strategic Support: EasyCare Group, DSM, WEIBO HI-TECH, Shine MaxMedia: C2CC, Diarybiotec, Beauty Data AI, Bevol, Shanghai Packaging Magazine, PKG.CN, Centdegrés, 8 o’clock Innovation, Cosmetics Information

Date: May 11th    13:00-18:00

Venue: 3F Kerry Hotel Pudong, Pudong Ballroom


May 12  Wednesday


The 26th China Beauty Expo Opening Ceremony

The opening ceremony will be held at the Entrance Hall #3 of the Shanghai New International Expo Center on the morning of May 12th. This event shall mark the official start of the 3-day beauty expo! Industry big names and influential leaders will gather to witness the moment together.

Date:  May 12th    10:00-11:00

Location: Shanghai New International Expo Center, Entrance Hall #3


2021 China Hairdressing & Beauty Association Activities

China Beauty Expo and China Hairdressing and Beauty Association join forces to hold this friendly competition during the exhibition to showcase craftsmanship and professional skill sets.

Organizer: China Hairdressing & Beauty Association

Co-organizer: China Beauty Expo

Date:    May 12-13th   9:00-17:00 ,  May 14th    9:00-13:00

Location: Hall E5 Activity Area


2021 Asia Nail & Eye Lash Beauty Festival 

Organizer: China Beauty Expo

Co-organizer: Shanghai Lanmei Cosmetics Co., Ltd., JLA Japan Eyelash Artist Association

Date: May 12th   9:00-17:00

Location: Hall E5 Activity Area



2021 Mei-Yi Awards Display

Choosing from a combination of online and offline channels, CBE displays hot products in respects to sales, reputation, and popularity.

Organizer: China Beauty Expo

Co-organizer: Cosmetics InformationPartner: Alimama, Ocean Engine, Rayli, Tencent Advertising, Tailwinds,Sina Weibo, SOHO TV, PCLADY, KOLCLUB,Kuaishou App, Ruhnn, Meiyou, COSIN

Date:  May 12-14, 9:00-17:00

Location: Entrance Hall #1


Rayli Youth Future Community Experience Hall

Organizer: China Beauty Expo

Co-organizer: Rayli Beijing Cultural Development Co., Ltd.

Date: May 12-14, 2021

Location: Booth E7F03, Popping Zone





PCLADY Beauty Energy2021

PCLADY, here to stay, satisfying all your beauty needs.

Organizer: China Beauty Expo

Co-organizer: PCLADY

Date: May 12-14, 2021

Location:  Booth E7G29


Live.Kuaishou Beauty Brands Hall

Organizer: China Beauty Expo

Co-organizer: Beijing Dajia Internet Information Technology Co., Ltd.

Date: May 12th   10:00-16:00

Location:  Booth E6M35


New Brand of Shiseido EFFECTIM Anti-aging Experience Hall

Organizer: China Beauty Expo

Co-organizer: Shiseido (China) Investment Co., Ltd.

Date:  May 12-14, 2021

Location: Booth E2B04


MAYSU New Product Launch Conference

The Chinese high-end cosmetics brand Meisu, a subsidiary of JALA Group, will launch the small rose series “7-day winkle free” on May 12!  Sharing high-end cosmetics trends, announcing anti-early aging black technology, and demonstrating the strength of domestic products!

Organizer: China Beauty Expo

Co-organizer: JALA Group

Date: May 12th   14:30-15:45

Location:  Hall E2 M19 Conference Room



Unilever U-Incubator StarLab Experience Hall

Organizer: China Beauty Expo

Co-organizer: Unilever (China) Investment Co., Ltd.

Date: May 12-14, 2021

Location:  Booth E7H09


【WOW COLOUR】Emerging  Beauty Collection

Organizer: China Beauty Expo

Co-organizer: WOW COLOUR

Date: May 12-14, 2021

Location: Booth N5Q09


2021 Museum x Beauty Announcement

Organizer: China Beauty Expo

Co-organizer: Shanghai Pinyuan Wenhua Marketing Co., Ltd.

Date: May 12-14, 2021

Location: Booth E1G13


2021 CBE Popping Zone

Organizer: China Beauty Expo

Date: May 12-14, 2021

Location: Booth E7B01


Global Select, Unlimited Products

Organizer: China Beauty Expo

Co-organizer: Ningbo Imported Commodity Center

Date: May 12-14, 2021

Location: Booth  E7J09


2021 CBE Supplements Zone

Data shows that the market size of the nutrition and health products industry is expected to reach 374 billion yuan in 2025. The demand for supplements will be diversified. Anti-sugar, anti-wrinkle, and anti-aging will become the growth category

The "Supplement Zone" in Hall E3 will gather many well-known brands from China, Japan, Switzerland, Germany, Thailand, Australia and other countries to display popular new products and explore new opportunities!

Organizer: China Beauty Expo

Date: May 12-14, 2021

Location: Hall E3


Fragrance Zone

“Fragrance Zone” in Hall W2 will gather international high-end brands like Bvlgari, Versace, Anna Sui, Coach; Niche brands like 4711, Clean, Tous, Trussarci, Masaki; As well as popular brands Boitown & Reclassifed; and salon fragrance brand Barrio.

Organizer: China Beauty Expo

Date: May 12-14, 2021

Location: Hall W2


2021  CBE Oral Care Zone

The “Oral Care Zone” at Hall W3, will include leading brands such as LMZ, Pien Tze Huang, RINOWS, Dentist, YIBAO etc.

Organizer: China Beauty Expo

Date: May 12-14, 2021

Location: Hall W3


Help domestic cosmetics understand the new regulations and be export ready
-- Cosmetics domestic and international policies and regulations meeting

Organizer: China Beauty Expo

Co-organizer: Enter-co Information Technology (Hangzhou) Co., Ltd.

Date: May 12th   13:30-17:00

Location: Hall E3 M22 Conference Room


2021 First Edition of Healthy Hair Operation Development Forum

Organizer: China Beauty Expo

Co-organizer: Enter-co Information Technology (Hangzhou) Co., Ltd.

Date: May 12th   13:30-17:00

Location: Hall E5 M29 Conference Room


The 8th (Shanghai) New Medical Beauty Forum

"The Meritorious Figures of Chinese Beauty Industry" volume two seminar

Organizer: China Beauty Expo

Co-organizer: Journal of Medical Aesthetics and Beauty

Date: May 12th   13:30-17:00

Location: Hall E5 M31 Conference Room


May 13  Thursday


2021 National Skin Management Contest

Contest theme: new career, new dream

Organizer: China Beauty Expo

Co-organizer: China Hairdressing & Beauty Association

Host: Beauty and Skin Care Professional Committee of China Hairdressing and Beauty Association

Technical Support: Harbin Huachen Biological Technology Co., Ltd., Runfangke (Beijing) Technology Co., Ltd.

Time:   May 13th    9:00-17:00

Venue: Hall E5 Activity Area


2021 AMWCChina World Beauty Anti-aging Conference Press conference

Organizer: China Beauty Expo

Co-organizer: Informa Markets

Date:   May 13th  13:30-17:00

Location: Entrance Hall #3


Cosmetics Supervision 2.0- Seminar on China New Cosmetic Regulations

2021, new regulations, new requirements, new challenges, new opportunities!

Organizer: China Beauty Expo

Co-organizer: REACH24H Consulting Group

Media Support: ChemLinked

Date: May 13th   10:00-16:00

Location:  Hall E4  M25 Conference Room


Interpretation of the new policies and regulations forimported cosmetics in 2021

Organizer: China Beauty Expo

Co-organizer: Baozheng (Shanghai) Supply Chain Management Co., Ltd.

Date: May 13th   10:00-17:00

Location:  Hall N5 M48 Conference Room


Special Forum on Changes and Challenges of the New Cosmetics Regulations

-- Interpreting the challenges and opportunities under the new cosmetics regulations

New era, new regulations, new development! We will answer your questions about risk management and control, quality management system, new regulations, development of trends, and help you embrace the new changes.

Organizer: China Beauty Expo

Co-organizer: Shenzhen Dingfeng Shengye Electronic Commerce Co., Ltd., Guangdong Food and Drug Evaluation and Certification Technology Association

Date: May 13th   13:00-17:00

Location:  Hall E2 M18 Conference Room


"Beautiful New Route, Create Opportunities Together"

-- Tmall international industry trend insights and sharingInterpretation of the new era trend of INS BEAUTY on Tmall International.

Sharing of Tmall international beauty and equipment industry trends, personal care home cleaning industry trends.

Organizer: China Beauty Expo

Co-organizer: Tmall International

Date:  May 13th   13:00-16:00

Location:  Entrance Hall #3