The best CBE have to offer!

The 26th China Beauty Expo will be held at the Shanghai New International Expo Center on May 12-14.

During the exhibition, CBE will launch a series of concurrent events covering the entire beauty industry including retail empowerment, professional R&D, technological innovation, packaging design, and other industry related activities. A large number of authoritative organizations, industry leaders, experts, scholars, and KOLs will gather to examine the latest industry trends, publish analytical reports "white papers", display scientific research and innovation results, together leading the industry into the future.

Seating is Limited! Pre-Register now!


May 10  Monday


2021 Global Medical Aesthetic Dermatology Conference

                                                                                   ---China Photobiology Photochemistry Annual Conference

Themed on “Precision Engine· Efficiency Drive”, bringing together top industry experts and benchmarking enterprises in the industry. The forum will focus on major breakthroughs and advances in the field of skin science, explore new trends in the era of precision skin care, and grasp the innovative direction of cosmetic functional ingredients. The book "Agache Dermatometry" will be released at this event.

Organizer:    China Beauty ExpoStrategic Support: FREDA, Symrise, UNISKIN, ISDIN S.A., Beijing Chuangying Optoelectronics Medical Technology Co., Ltd.

Date:     May 10th    9:00-18:00

Venue: 3F Kerry Hotel Pudong,  Pudong Ballroom



May 11  Tuesday


2021 China Cosmetics Retail Summit

This year’s theme will focus on "Global Empowerment & Retail Upgrade." By analyzing global content innovation, channel marketing, and consumer ecology, discover insights into new models, growth of global retail and secrets to upgrading cosmetics stores. 

Organizer: China Beauty ExpoExecutive Chairman: geoskincare

Strategic Support: SHISEIDO, L’oreal, JALA, Chicmax Group, EternalExecutive Vice Chairman: ISDIN S.A

Official Media: Cosmetics InformationPartners: Ocean Engine, Alimama, Tencent Advertising, Eleme, Soho TV, Dong Er Culture & Media

Date:  May 11th    9:00-18:00

Venue:   3F Kerry Hotel Pudong, Shanghai Ballroom


2021 Global Cosmetics Technology Conference

The 7th “Global Cosmetics Technology Conference” will focus on “Technology Fusion, Innovation Breakout”, revolving around cosmetics innovation and revolution. The conference will reveal the infinite possibilities of the cosmetics industry empowered by technology.

This once-a-year event will gather industry experts, leading companies, brands & enterprises to rethink with brand-new consumer insights, reshaping the foundation of the industry with cutting-edge scientific research and technology, and show the industry how the power of "technological advancements make good brands".

Organizer: CBE SUPPLYSpecial Strategic Support: JALA, Peng's (Huizhou) Industrial Development Co., Ltd.

Strategic Support: EasyCare Group, DSM, WEIBO HI-TECH, Shine MaxMedia: C2CC, Diarybiotec, Beauty Data AI, Bevol, Shanghai Packaging Magazine, PKG.CN, Centdegrés, 8 o’clock Innovation, Cosmetics Information

Date: May 11th    13:00-18:00

Venue: 3F Kerry Hotel Pudong, Pudong Ballroom


2021 China Cosmtics Zun-Sheng Awards Ceremony

New Structure & New Retailing

Selected from China Beauty Expo’s global pool of resources, both offline and online, TOP cosmetics distributors and retailers in various provinces and cities across the nation are chosen: Top regional stores, outstanding presidents, secretary-generals, and branch presidents of the CBE Business Alliance are some of the awards to be honored.

Organizer: China Beauty Expo

Co-Organizer: CBE Business Alliance

Date: May 11th    19:00-21:00

Venue: 3F Kerry Hotel Pudong, Shanghai Ballroom



2021 Mei-Yi Technology Awards Ceremony​

The most valuable and influential industry award in the field of China’s cosmetics supply chain, organized by China Beauty Expo & China Beauty Supply, supported by Cosmetics Information, Shanghai Packaging Technology Association, PKG.CN, Diarybiotec, Bevol, WGSN, Centdegrés etc.

Organizer: CBE & CBE SUPPLY

Strategy Support: TAI HO GROUP

Date: May 11th    19:00-21:00

Venue: 3F Kerry Hotel Pudong, Pudong Ballroom


May 12  Wednesday


The 26th China Beauty Expo Opening Ceremony

The opening ceremony will be held at the Entrance Hall #3 of the Shanghai New International Expo Center on the morning of May 12th. This event shall mark the official start of the 3-day beauty expo! Industry big names and influential leaders will gather to witness the moment together.

Date:  May 12th    10:00-11:00

Location: Shanghai New International Expo Center, Entrance Hall #3

2021 Mei-Yi Awards Ceremony

Developed by CBE, Mei-Yi Award composed of two lists: Mei-Yi Annual Beauty Selection and Mei-Yi Content Marketing.
This year’s Mei-Yi  Award combines both online mainstream platform & offline popular sale channels, using sales volume, reputation, and trendiness as criteria to select 100 top products from the 10 main categories and the 25 sub-categories. Final results will be honored at the 2021 Mei-Yi Awards Ceremony.

Organizer: China Beauty ExpoCo-Organizer: Cosmetics Information

Partner: Alimama, Ocean Engine, Ruili, Tecent Advertising, Tailwinds, Sina Weibo, Soho TV, KOLCLUB, PCLADY, Kuaishou, Ruhnn, Meiyou, COSIN.

Date: May 12th    18:00-21:00

Venue:  3F Kerry Hotel Pudong, Shanghai Ballroom


May 13 Thursday


2021 China Beauty Yue-Rong Awards Ceremony

Top 300 beauty agents and salon shops are chosen from a pool of more than 10,000 to be role models and benchmark for the beauty industry.  With the support from China Hairdressing and beauty association, China Beauty Expo welcomes industry leaders to witness the glorious birth of major awards.  

Organizer: China Beauty Expo

Directed by: China Hairdressing & Beauty Association

Host: CBE Beauty Business Service Center

Strategic Support: HAIROLOGY, Shanghai Beiduo Medical Equipment Co., Ltd.

Date: May 13th    18:00-21:00

Venue: 3F Kerry Hotel Pudong, Shanghai Ballroom