2020 was a challenging year, all walks of life suffered from the pandemic. Even in such a difficult time, China Beauty Expo (CBE) still maintained a considerable scale and helped exhibitors and buyers seize opportunities in this new era.

Additionally, in April 2020, "CBE Virtual Expo" and "CBE E- Academy" went live, helping CBE to take a foothold in the digital world. 

Furthermore, the CBE Cosmetics Design Conference in September, themed "Brand Innovation in the Digital Age", uses "design" to light up new concepts in the industry. And the “Precision Skin Care Forum” in November on the theme of “Year of Efficacy” gathered top experts from all over.

In 2021, CBE will extend from three days of exhibition to a non-stop, all-year, full industry display and communication services for brands, enterprises and channels from around the world.

January - Field Trips

At the end of 2020 to the start of the year, CBE started organizing road trips for its employees to visit brands and supply chain enterprises to discover meaningful insights and potential opportunities.

February - Enhanced Digital Platform

In 2020, CBE unveiled its "Virtual Expo". By the end of the year, it had attracted over 343,000 visitors. This year, CBE will continue to improve its virtual platform by incorporating into a mini program. 

March - CBE CEO Summit (Shanghai)

The annual CBE CEO Summit will be staged in March 2021 with the theme “Digital & Trend.” It will gather leaders from beauty enterprises and channels to discuss industry trends, while guiding the beauty industry in the new era.

April - Meiyi Awards & Meiyi Technology Awards

In April, the "Meiyi Awards" online voting will commence, covering more than a thousand top beauty products. The award will be divided into two categories: "Annual Beauty Products" and "Content Marketing Awards".

The "Meiyi Technology Awards", dedicated to the innovation of the beauty supply chain will include a digital content award this year.

May 12-14

The 26th China Beauty Expo

The 26th China Beauty Expo will be held on May 12-14 at the Shanghai New International Expo Center (Pudong). Total exhibition area of 260,000 square meters is expected to attract more than 3,600 enterprises from over 40 countries and regions around the world, and the number of visits are expected to exceed 500,000.

The 26th CBE will continue to utilize "online real-name registration" and on-site "ID scanning." Pre-registration is recommended and a must for those that hopes to take part in the biggest beauty show in the world. 

2021 CBE Outstanding Brands

Thousands of excellent brands, high-quality enterprises at home & abroad and will be present at the expo.

2021 China Cosmetics Retail Summit

Authoritative and influential forum for the beauty industry in China. The 2021 China Cosmetics Retail Summit will focus on empowerment and how to guide enterprises under the new environment.

2021 International Cosmetics Advanced Technology Conference

This conference will follow the trend “Integration between business and personal internet” while comprehensively analyze “digitalization” in the beauty industry through consumer insights, strategies, technologies, product launches and others.

2021 International Cosmetics Aesthetic & Dermatology Conference                                                                         

This year’s program will focus on “efficacy” and “precise skincare”, gathering leading experts and scholars around the world for this high-end medical cosmetic skincare conference with new technology and practices.

July - SCBE

SCBE will be held from July 29-31 at the Shenzhen Convention and Exhibition Center, co-host by the world's three major beauty exhibition giants-Informa Markets, BolognaFiere and China Beauty Expo. With an exhibition area of 30,000 square meters and 1,000+ exhibitors, the exhibition will feature cutting-edge supply chains, brands and high-end professional line products.