The 26th CBE will be held on May 12-14, 2021 at the Shanghai New International Expo Center.  The show will have an exhibition area of 260,000 square meters, expected to attract more than 3,600 companies from more than 40 countries and regions across the cosmetics industry, with number of visits to surpass 500,000. 

China Beauty Expo (CBE) has always been devoted to the beauty industry and its continuous development, covering from raw materials to finished products to services.  It is a one-stop platform for beauty professionals to gather to exchange knowledge, trade, and seek solutions.   

In 2021, CBE will be centered around 4 themes - Cosmetics, Professional Beauty, Supply Chain and Innovation Ingredient. 

See venue layout below:

China Beauty Expo, the leading beauty expo in the world in terms of size, continues to rely on its solid foundation and absolute strength post 2020. It is the only super-sized exhibition in the world to have opened its doors to visitors during this special period.  Not only did the show incorporated 200,000 square meters of physical space, it also ventured into the online world.  

For the physical show, online retailers accounted for an unprecedented 32.6%, with Taobao stores at 8%, coming from 20,000 different stores.  As for the online portion, China Beauty Expo launched the “CBE E-Academy”, an online knowledge learning platform, and “CBE Virtual Expo”, a substitution for people who are unable to attend the physical show. 

In 2021, CBE will further strengthen and better integrate its online and offline programs to help our exhibitors and visitors to seize new opportunities. 

Enjoy the show with pre-registration

Based on the requirements by the Shanghai Convention and Exhibition Industry, the 26th CBE will adopt the "Real-Name registration".

To Pre-Register, please click https://register.cbebaiwen.com/reg/CBE26pc/index.html#/login?lan=en&type=JO44DU

A confirmation email, which also acts as your admission pass to the event, will be sent to the registered email address once the registration is completed.