China Beauty Expo Storms Back to Rejuvenate the Beauty Industry

On July 9-11, at the Shanghai New International Expo Center (SNIEC), the 25th edition of China Beauty Expo and the newly formed brand Supply World will open its door to beauty professionals of all sectors. 

As one of the first major trade events for the industry to re-open, CBE offers a stellar lineup of onsite and online programs to help businesses make connection.  Being the beauty industry leader in China, CBE and Supply World will present over 3,000+ top-notch exhibitors, and professional conferences such as Meiyi Award Ceremony, gathering leading brand owners and excellent upper-stream suppliers, China Cosmetics Retail Summit, where trend experts and top retailers share the latest consumers’ shopping behavior, and International Cosmetics Aesthetic & Dermatology Conference, where dermatologists and professors provide guidance and assistance in product research, development and innovation.

Supply World debuts as the newly organized event of China Beauty Expo in 2020, creating the next step evolution in sourcing cosmetic formulation, manufacturing, and marketing solutions. Commencing at the 25th edition of CBE , Supply World recognizes the growth and prominence of the supply side of the beauty industry and focuses on OEM/ODM, ingredients, materials, machinery, packaging, and technology. This show is more than just a comprehensive sourcing experience where visitors can meet an estimated 1,500+ suppliers across 90,000 sqm ranging from leaders in formulation such as Intercos, Cosmax, Kolmar, Thai Ho Group, B. Kolor, HCT Group, Weckerle, Toly Group and etc., but also a 360 degree educational platform where you can first-hand learn about the latest advancements in product manufacturing and distribution through the Supply World Technology Conference, understand the upcoming policies at the New Studies in China Cosmetic Regulation.


Since France becoming Country of Honor in 2017, high-end French beauty products has become one of the bestselling items in the Chinese beauty market, dubbed as 'French fever'. For the current year 2020, production lines across all industries have been heavily impacted, but consumer demand remains unabated, especially for the demand for imported products. Therefore, the French brand Filorga, SVR, La Biosthetique, Intuiskin, Zelin International Cosmetics and other first-line well-known cosmetic brands and companies will continue to participate in the exhibition as group delegation to seize this economic recovery opportunity. During this year's show, a beautiful French style zone will be presented in the E2 international pavilion.



N7 Hall “IP Licensed Cosmetics Manufacturing” - This hall will be characterized by online visibility, offline exhibition and immersive experience to ensure interaction. It will focus on three major elements of licensing, IP resources, procurement & acquisition, and self-owned brands in order to facilitate deep bonding of quality IPs with cosmetics brands and manufacturers to encourage crossover products.



This year marks the first time CBE combines the best of both worlds, online and offline, to bring you an event not to be missed by launching the CBE Cloud Strategy. The Cloud Strategy includes a number of components including:• Virtual Expo: Showcasing CBE and Supply World exhibitors through the E-Directory.• CBE E-Academy: Live streaming forums discussing beauty trends and insights in China.• B2B Online Matchmaking Program: Participants can locate business partners from CBE’s free-of-charge matchmaking service, which allows international beauty professional to make connections without physically attending CBE and Supply World.



This year marks the first time CBE combines the best of both online and offline, to bring you an event not to be missed.  On-site visitors will enjoy the same great show they’ve been accustomed to over the years, including the chance to meet with industry experts, observe the latest trends, locate potential suppliers, etc. Newly created B2B online matchmaking program will help you locate exhibitors at the ease of your fingertips by either checking out the beauty insider magazine or by visiting the advanced E-Directory with all exhibitors and their products listed.

“Additionally, we are have also taken extra precautions to ensure the safety of all visitors, measures such as health monitoring and crowd control. Our participants can rest assured that we are doing our best to ensure world-class health and safety standards.”

Come join us at the Shanghai New International Expo Center on July 9-11. For updates on the expo, please visit our website at & Wechat official account: ChinaBeautyExpoGlobal.