10 Highlights of the 25th China Beauty Expo

From July 9 to 11, 2020, the 25th China Beauty Expo (CBE) and Supply World will officially commence at the Shanghai New International Expo Centre located in Pudong, Shanghai. It is the first major international beauty expos to return to business in the year 2020. 

July 06, 2020

Beauty in Shanghai

China Beauty Expo is highly recognized as the professional platform for personal care, makeup & fragrances, beauty, health& wellness brands, nail& eyelash brands and related services to develop their business in China. Whether you are looking to reach out to decision makers and buyers, scout for the latest industry trends, launch new products, showcase production capabilities, find distributors & partners or meet industry professional, China Beauty Expo will help you tap into greater opportunities and become more successful.

June 30, 2020

Pre-registration exceeds by 20% compare to last year

This year, in order to assist our exhibitors, buyers and partners to actively seize market opportunities and gain an edge, as well as boost confidence in to Chinese beauty professionals and promote the recovery of the Chinese cosmetics industry, the organizing committee of China Beauty Expo welcome enterprises of cosmetics, supply chain, and professional line, together with nationwide industry associations (CBE business alliance, Beauty business service center), industry leaders, influencers, thousand visitor delegation, and precise buyers from CBE’s million user database to the show.

June 24, 2020

CBE Virtual Expo launched on June 10, 2020

On June 10, the CBE Virtual Expo has officially launched as a value-added service for 25th China Beauty Expo and SUPPLY WORLD and it is open to 3000+ exhibitors free of charge. CBE Virtual Expo is a comprehensive online platform that enables exhibitors to display company products, technologies and offer trading opportunities. It can quickly display exhibitor and product information (exhibitor homepage) and help market the exhibitor through social media such as WeChat, Weibo and others.

June 18, 2020

China Beauty Expo Storms Back to Rejuvenate the Beauty Industry

On July 9-11, at the Shanghai New International Expo Center (SNIEC), the 25th edition of China Beauty Expo and the newly formed brand Supply World will open its door to beauty professionals of all sectors. 

June 9, 2020

Pre-registration guideline

Pre-registration + ID scan on site for entry to the 25th CBE and SUPPLY WORLD!

June 5, 2020

Keeping you safe at China Beauty Expo

While the situation of COVID-19 in China has seen tremendous improvements, we are implementing many safety measures at the show to ensure a safe trade environment. 

May 28, 2020

2020 CBE and Supply World Confirm New Dates of 9-11 July

Exhibition organizer Shanghai Baiwen Exhibitions Co. Ltd, an Informa Markets business, have confirmed the new dates for China Beauty Expo 2020 (CBE) and Supply World 2020(SW) to be held on 9-11 July 2020 at the Shanghai New International Expo Center (SNIEC). The event was originally scheduled for 19-21 May.

May 15, 2020

88K views, CBE E-Academy first live stream hits a high note

On April 28, CBE Cloud Strategy finally kicked off its "E-Academy" steaming program, with its first episode focused on "how to restore beauty retailing during and after the pandemic." The  live broadcast garnered over 88,000 views in the mere 120 minutes of streaming, creating a new high in the industry for a single live broadcast and praised by the industry insiders as a very meaningful and influential initiative of "carrying a mission and leading the industry to break the dilemma".

May 7, 2020

Can essence occupy the “must-have segment” in 2020?

Essence, a type of high-end skin care product, is the fastest-growing segment, and possesses an unchallenged position in the beauty market.

Sales volume of masks and facial essence in basic facial care segment hit the highest level, of which the latter reached RMB 18.908 billion in 2019, an increase of 58.1% compared to the year before, which greatly impacted its market position.

Will essence, a "hottest product" in recent years, keep its strong momentum in 2020 and continue to lead the market?

April 16, 2020

Forecast for the Development of the Global Cosmetic Surgery and Procedure in 2020

According to ISAPS statistics, the number of procedures of medical aesthetics totaled at around 23 million per year during 2016 to 2019, with a 50/50 ratio of surgical versus non-surgical. In 2018, there were 10,607,200 surgical and 12,659,100 non-surgical procedures around the globe and the trend continues in 2019, with 10,882,600 surgical cases and 12,288,900 non-surgical ones.

April 7, 2020

4 New Sunscreen Trends for 2020

Sunscreen is becoming one of the most rapidly growing segments in the cosmetics market and its momentum is expected to keep pace in the next three years. 

Driven by increases in Chinese people’s disposable income in recent years, outdoor activities,travels, and a stronger awareness of skin care, have catapulted the sunscreen segment in China.

March 31, 2020

2020 Cosmetic Ingredient Innovation, The 5 Major Trends

In an age where people look for high-quality beauty care experiences, what make your products more competitive? Product ingredients top the list without a doubt, and it’s even more important than brand reputation.

When it comes to cosmetics, innovation is largely dependent on its ingredient, and product efficacy is realized through ingredients. Consumers’ attachment to product safety, efficacy, high-end and environmentally friendly cosmetics are pushing ingredient suppliers to innovate in order to meet the more “rigorous” consumer demands. 

March 24, 2020

After COVID-19, Four Cosmetics Consumer Mindsets

The outbreak of the coronavirus at the start of 2020 is a great opportunity for the beauty industry to evolve.  

Online shopping, purchasing health related items, purchases made easy and non-contact shopping...All these new consumption habits are being formed and making inner changes to our norms. 

In the face of this pandemic, young people's shopping views are being re-examined. During the outbreak and the recovery period, what new changes are seen in consumers? What are the new consumer needs for personal care and beauty?

March 17, 2020

Blue Light Blocking Becoming a New Trend for Skincare!

For the past two years, blue light blocking trend has spread from the eye glass sectorto the skincare field.  On, blue light blocking cream takes center stage if one were to search for “bluelight blocking or protection.”  Numerousbrands in the market, ranging from top international giants to little-knownskincare brands, have launched skincare products featuring blue light protection.However, many people are still not buying the concept and effect of blue light blocking. For them, anti-blue light skincare may be just a marketing gimmick.Then, what is the truth?

March 10, 2020

Out of the shadow of the "Black Swan"

Under the shadow of the epidemic, going outside for shopping is not what we should advocate. However, the powerful purchase power demonstrated is without any doubt a convincing predictor of a rapid economic recovery after virus containment.  As for the cosmetics sector, an integration of all possible channels accelerated by the outbreak of the epidemic as well as increased investments from high-end brands are boosting confidence in the sector’s growth.

March 3, 2020

The best is yet to come

Since the emergence of the new coronavirus (COVID-19), everyone has been affected across the globe.  China Beauty Expo (CBE) has closely followed the development of the epidemic, including actively responded to government requirements, and cooperated in the prevention and control of the new virus.CBE services are up and running.

February 26, 2020

Supply World, formally known as Cometech, will be new show brand to be unveiled at CBE 2020

Supply World, formally known as Cometech, will be new show brand to be unveiled at CBE 2020.  It is one of the world’s largest beauty supply chain platform, showcasing technological strength of cosmetic manufacturers.

November 28, 2019

CBE Launches Premium Hall for Hair Care

Last month, P&G's brand Rejoice officially launched its premium fragrance hair care -- rejoice French “small bottle” customized for the CS channel.  Currently the series covers five SKUs, each priced at RMB 99, nine times compared to the price of the 190ml green Rejoice bottle priced at RMB 9.9. This move is also regarded as R&G’s ambitious entry into the high-end fragrance hair care market.According to data by Mintel, retail sales of China’s hair care market reached RMB 42.459 billion in 2017. It is estimated that the figure will reach RMB 53.636 billion by 2021. 

November 17, 2019

260 Million Young People’s Spending on Color Cosmetics

Nearly 40% of the Z-Gen females spend more than RMB 2,000 on cosmetics per year.Most important considerations for cosmetics purchase decisions: safety and experience.Cosmetics brands most preferred by consumers.Luxury cosmetics brands are the most hotly discussed, and domestic brands are on the rise.

November 1, 2019