26th CBE Pre-registration is officially online

The 26th CBE will be held on May 12-14, 2021 at the Shanghai New International Expo Center.  The show will have an exhibition area of 260,000 square meters, expected to attract more than 3,600 companies from more than 40 countries and regions across the cosmetics industry, with number of visits to surpass 500,000. 

November 16, 2020

An Unusual Double 11

Tmall data shows from 00:00 to 01:51 on November 1, 100 brands including Apple, L'Oréal, Haier, Estee Lauder, Nike, Huawei, Midea, Lancome, Xiaomi, Adidas and other brands exceeded 100 million Yuan in turnover, quickly entered the "Billion Yuan Club" on Tmall Double 11. Amongst them, beauty and 3C home appliance brands contributed the most hot items.

November 5, 2020

Beauty Marketing Trends in 2020 That Will Boost Your KOL Game

With China’s beauty market tipped to reach a value of $62 billion next year, 2020 is shaping up to be an enormous year for brands in the sector. Interest in men’s skincare and cosmetics is exploding, and the female category continues to perform robustly. With so much potential to explore, brands need to bring their “A” game into the new decade. These are six beauty marketing trends in 2020 brands should be following and responding to as 2020 gets underway.

November 4, 2020

The 3 core skin care demands this year

Beauty consumers’ anxiety on skin care is on the rise and consumers are focusing more on the efficacy of skincare products. What are some trending consumer skin care habits and skin care needs? Through the big data "2020 Baidu Skin Care Industry Report" co-released by Baidu Stargazer & Key Account Sales Department, those findings are revealed.

October 29, 2020

Top beauty brands look forward to third CIIE

Top beauty and personal care companies from around the globe will showcase more new offerings and bring innovative products to China after seeing fruitful results from their presences at the China International Import Expo in previous years.

September 24, 2020

The opportunity for China's FMCG market has finally come

Recently, CCTV Market Research (CTR) released the latest report on the development trend of China's media market, advertising market and consumer market. Among them, the "2020 China Consumer Market Report" (Hereinafter referred to as the "Report") disclosed by Yu Jian, general manager of Kantar Worldpanel in the Greater China Region, has attracted a great deal of attention.​

September 17, 2020

An overview on new cosmetics regulations in China

Four subsidiary regulations have been released in July 2020 to further clarify detailed cosmetic compliance requirements. A series of additional subsidiary regulations are also on the way.

September 15, 2020

China Market Becoming a "Sweet Pie"

In recent years, especially starting this year, more and more overseas niche beauty brands like Tatcha have begun to target the China market and are seeking new opportunities online to enter China quickly, including Fenty Beauty、Sunday Riley、Natasha Denona、Farmacy etc.

September 11, 2020

25th CBE Post Show Report

As a well-known global beauty trade platform, CBE not only aggregates the massive resources of the entire industry chain but also focuses on promoting the value of the exhibition. CBE successively developed series of conferences & events such as “China Cosmetics Retail Summit”, “Meiyi Awards Ceremony”, “International Cosmetics Technological Advancement Conference”, “International Medical Beauty Conference” etc.

August 26, 2020

Five Future Trends in the Makeup Sector

People's desires for beauty products are getting more and more sophisticated! The growth of consumer demands for refined beauty products has far exceeded the needs of whitening, moisturizing, and hydrating.  Cosmetic brands' exploration for particular effects is becoming more and more precise.

August 19, 2020

August 14, 2020

How to Adapt to the Rise of China’s Tech-centric Consumers

Studies have found that 47.8% of consumers will take cosmetics' technology into account when purchasing cosmetics, and this number will keep on growing with more consumers caring about what their product is made of, indicating tech-centric consumers are rising in China!

August 11, 2020

[CBE Insights] Next focal point for the booming skincare products

In today’s skincare market, “function efficacy” is still reaching new heights!In the new era of skincare efficacy, consumers are showing unprecedented enthusiasm for skincare products that contains anti-aging, anti-allergen, anti-freckle, acne removing, skin whitening, regeneration, pore refining, etc. “skincare efficacy” has become the ultimate pursuit for skincare and presents new opportunity for cosmetic brands.

July 31, 2020

10 Trends Gathered at the 2020 CBE

On July 11, the 25th China Beauty Expo and Supply World came to a successful end at the Shanghai New International Expo Centre. 

Featuring 15 large halls, 10 theme halls, and dozens of brand VIP halls, the expo covered a total exhibition area of 220,000 square meters, the three-day expo total brought together over 3,000 exhibitors across the beauty industry, as well as buyers and professional R&D technicians, commencing the recovery of the beauty industry in 2020.

July 15, 2020

10 Highlights of the 25th China Beauty Expo

From July 9 to 11, 2020, the 25th China Beauty Expo (CBE) and Supply World will officially commence at the Shanghai New International Expo Centre located in Pudong, Shanghai. It is the first major international beauty expos to return to business in the year 2020. 

July 06, 2020

Beauty in Shanghai

China Beauty Expo is highly recognized as the professional platform for personal care, makeup & fragrances, beauty, health& wellness brands, nail& eyelash brands and related services to develop their business in China. Whether you are looking to reach out to decision makers and buyers, scout for the latest industry trends, launch new products, showcase production capabilities, find distributors & partners or meet industry professional, China Beauty Expo will help you tap into greater opportunities and become more successful.

June 30, 2020

Pre-registration exceeds by 20% compare to last year

This year, in order to assist our exhibitors, buyers and partners to actively seize market opportunities and gain an edge, as well as boost confidence in to Chinese beauty professionals and promote the recovery of the Chinese cosmetics industry, the organizing committee of China Beauty Expo welcome enterprises of cosmetics, supply chain, and professional line, together with nationwide industry associations (CBE business alliance, Beauty business service center), industry leaders, influencers, thousand visitor delegation, and precise buyers from CBE’s million user database to the show.

June 24, 2020

CBE Virtual Expo launched on June 10, 2020

On June 10, the CBE Virtual Expo has officially launched as a value-added service for 25th China Beauty Expo and SUPPLY WORLD and it is open to 3000+ exhibitors free of charge. CBE Virtual Expo is a comprehensive online platform that enables exhibitors to display company products, technologies and offer trading opportunities. It can quickly display exhibitor and product information (exhibitor homepage) and help market the exhibitor through social media such as WeChat, Weibo and others.

June 18, 2020

China Beauty Expo Storms Back to Rejuvenate the Beauty Industry

On July 9-11, at the Shanghai New International Expo Center (SNIEC), the 25th edition of China Beauty Expo and the newly formed brand Supply World will open its door to beauty professionals of all sectors. 

June 9, 2020

Pre-registration guideline

Pre-registration + ID scan on site for entry to the 25th CBE and SUPPLY WORLD!

June 5, 2020

Keeping you safe at China Beauty Expo

While the situation of COVID-19 in China has seen tremendous improvements, we are implementing many safety measures at the show to ensure a safe trade environment. 

May 28, 2020

2020 CBE and Supply World Confirm New Dates of 9-11 July

Exhibition organizer Shanghai Baiwen Exhibitions Co. Ltd, an Informa Markets business, have confirmed the new dates for China Beauty Expo 2020 (CBE) and Supply World 2020(SW) to be held on 9-11 July 2020 at the Shanghai New International Expo Center (SNIEC). The event was originally scheduled for 19-21 May.

May 15, 2020

88K views, CBE E-Academy first live stream hits a high note

On April 28, CBE Cloud Strategy finally kicked off its "E-Academy" steaming program, with its first episode focused on "how to restore beauty retailing during and after the pandemic." The  live broadcast garnered over 88,000 views in the mere 120 minutes of streaming, creating a new high in the industry for a single live broadcast and praised by the industry insiders as a very meaningful and influential initiative of "carrying a mission and leading the industry to break the dilemma".

May 7, 2020

Can essence occupy the “must-have segment” in 2020?

Essence, a type of high-end skin care product, is the fastest-growing segment, and possesses an unchallenged position in the beauty market.

Sales volume of masks and facial essence in basic facial care segment hit the highest level, of which the latter reached RMB 18.908 billion in 2019, an increase of 58.1% compared to the year before, which greatly impacted its market position.

Will essence, a "hottest product" in recent years, keep its strong momentum in 2020 and continue to lead the market?

April 16, 2020

Forecast for the Development of the Global Cosmetic Surgery and Procedure in 2020

According to ISAPS statistics, the number of procedures of medical aesthetics totaled at around 23 million per year during 2016 to 2019, with a 50/50 ratio of surgical versus non-surgical. In 2018, there were 10,607,200 surgical and 12,659,100 non-surgical procedures around the globe and the trend continues in 2019, with 10,882,600 surgical cases and 12,288,900 non-surgical ones.

April 7, 2020

4 New Sunscreen Trends for 2020

Sunscreen is becoming one of the most rapidly growing segments in the cosmetics market and its momentum is expected to keep pace in the next three years. 

Driven by increases in Chinese people’s disposable income in recent years, outdoor activities,travels, and a stronger awareness of skin care, have catapulted the sunscreen segment in China.

March 31, 2020

2020 Cosmetic Ingredient Innovation, The 5 Major Trends

In an age where people look for high-quality beauty care experiences, what make your products more competitive? Product ingredients top the list without a doubt, and it’s even more important than brand reputation.

When it comes to cosmetics, innovation is largely dependent on its ingredient, and product efficacy is realized through ingredients. Consumers’ attachment to product safety, efficacy, high-end and environmentally friendly cosmetics are pushing ingredient suppliers to innovate in order to meet the more “rigorous” consumer demands. 

March 24, 2020

After COVID-19, Four Cosmetics Consumer Mindsets

The outbreak of the coronavirus at the start of 2020 is a great opportunity for the beauty industry to evolve.  

Online shopping, purchasing health related items, purchases made easy and non-contact shopping...All these new consumption habits are being formed and making inner changes to our norms. 

In the face of this pandemic, young people's shopping views are being re-examined. During the outbreak and the recovery period, what new changes are seen in consumers? What are the new consumer needs for personal care and beauty?

March 17, 2020

Blue Light Blocking Becoming a New Trend for Skincare!

For the past two years, blue light blocking trend has spread from the eye glass sectorto the skincare field.  On, blue light blocking cream takes center stage if one were to search for “bluelight blocking or protection.”  Numerousbrands in the market, ranging from top international giants to little-knownskincare brands, have launched skincare products featuring blue light protection.However, many people are still not buying the concept and effect of blue light blocking. For them, anti-blue light skincare may be just a marketing gimmick.Then, what is the truth?

March 10, 2020

Out of the shadow of the "Black Swan"

Under the shadow of the epidemic, going outside for shopping is not what we should advocate. However, the powerful purchase power demonstrated is without any doubt a convincing predictor of a rapid economic recovery after virus containment.  As for the cosmetics sector, an integration of all possible channels accelerated by the outbreak of the epidemic as well as increased investments from high-end brands are boosting confidence in the sector’s growth.

March 3, 2020

The best is yet to come

Since the emergence of the new coronavirus (COVID-19), everyone has been affected across the globe.  China Beauty Expo (CBE) has closely followed the development of the epidemic, including actively responded to government requirements, and cooperated in the prevention and control of the new virus.CBE services are up and running.

February 26, 2020

Supply World, formally known as Cometech, will be new show brand to be unveiled at CBE 2020

Supply World, formally known as Cometech, will be new show brand to be unveiled at CBE 2020.  It is one of the world’s largest beauty supply chain platform, showcasing technological strength of cosmetic manufacturers.

November 28, 2019

CBE Launches Premium Hall for Hair Care

Last month, P&G's brand Rejoice officially launched its premium fragrance hair care -- rejoice French “small bottle” customized for the CS channel.  Currently the series covers five SKUs, each priced at RMB 99, nine times compared to the price of the 190ml green Rejoice bottle priced at RMB 9.9. This move is also regarded as R&G’s ambitious entry into the high-end fragrance hair care market.According to data by Mintel, retail sales of China’s hair care market reached RMB 42.459 billion in 2017. It is estimated that the figure will reach RMB 53.636 billion by 2021. 

November 17, 2019

260 Million Young People’s Spending on Color Cosmetics

Nearly 40% of the Z-Gen females spend more than RMB 2,000 on cosmetics per year.Most important considerations for cosmetics purchase decisions: safety and experience.Cosmetics brands most preferred by consumers.Luxury cosmetics brands are the most hotly discussed, and domestic brands are on the rise.

November 1, 2019