2023 Beauty Insights - 2nd Edition

L'Oréal announced that it is partnering with climate action platform Net-Zero Now to launch the "Net-Zero Salon Plan" in the UK, which will help salons calculate, track and reduce emissions by developing carbon reduction plans.  The "Net-Zero Salon Program" is a tailor-made plan by L'Oreal and Net Zero Now to guide salons through the process of calculating, tracking and reducing greenhouse gas emissions. Currently the program is implemented in L'Oreal UK and Ireland.

February 15 ,2023

2023 Beauty Insights - 1st Edition

According to WWD, on December 27, Dario Ferrari, the founder and president of Intercos, a well-known Italian cosmetics manufacturer, launched a skin care brand called DF18+.  The DF18+ brand mainly promotes a plant formula mixed with 18 active ingredients, which focuses on anti-aging, moisturizing and other effects. At present, DF18+ has 6 single products, and the product line covers makeup and skin care。

January 17 ,2023

It's about time

After three years of COVID-ZERO strategy, China finally announces the opening of its border starting January 8, 2023.  Visitors can enter China without quarantine.  All that is needed is a negative PCR result within 48 hours before departure. 

January 10 ,2023

2022 Beauty Insights - 6th Edition

Reporters noticed on multiple social media platforms that Snowberry, a high-end skin care brand under Procter & Gamble, has closed its official Tmall store and seems to have withdrawn from the Chinese market. At the same time, the brand started selling discounted products on platforms such as and Taobao. 

December 7 ,2022

2022 Beauty Insights - 5th Edition

During this year's Double 11, the total GMV of beauty products on Tmall platform reached 42 billion yuan, and the sales volume exceeded 200 million. The cumulative GMV of TOP20 brands exceeded 19.1 billion yuan, and the GMV of TOP5 brands exceeded 1.3 billion.

November 23 ,2022

Postponement Notice

In order to effectively maintain the health and safety of our exhibitors and visitors, as well as maintaining the traditional high level of excellence in exhibition, the organizing committee, after careful evaluation of the current epidemic conditions, will postpone the 27th China Beauty Expo & China Beauty Supply, originally scheduled to take place on December 14-16, 2022 at the Shanghai New International Expo Center (SNIEC). The new dates will be May 12-14, 2023 with the venue staying the same at (SNIEC).

November 16 ,2022

2022 Beauty Insights - 4th Edition

According to National Bureau of Statistics, the cumulative retail sales of cosmetics in the first three quarters of 2022 decreased by 2.7% year-on-year. Since March this year, the epidemic has spread in many places, which has hindered the supply chain and logistics, and both online and offline channels have been greatly affected. 

November 9,2022

2022 Beauty Insights - 3rd Edition

According to Grand View Research data, the global collagen market will reach 17.258 billion USD in 2022 and is expected to reach 22.622 billion USD in 2027, with a compound annual growth rate of 5.42%.  Among them, the medical and health field is the main growth segment of the global collagen market in the future. The market size of collagen used in medical and health care is expected to reach 11.117 billion US dollars in 2027.

October 19,2022

2022 Beauty Insights - 2nd Edition

Market size in hair care reached 66.3 billion RMB in 2019 and is expected to reach 88.3 billion RMB in 2022.  In China, more than 250 million people are suffering from hair loss, and they are more acceptable to hair care services with cheaper prices and longer treatment periods.

September 28,2022

Beauty Insights - 1st Edition

Tea extract has become a mainstream botanical skin care ingredient.  Among current registered products, there are more than 96,000 products containing "tea extract", of which 7,354 have "tea" in their names.

September 15,2022

CBE GoCloud White Paper- Cosmetics

《2022 Beauty Trend Insights 》conducts a deep analysis and provides insights into the June event.  The event covered cosmetics, professional line, new formulas, latest raw materials, innovative packaging, etc.  Concurrently, buyer behavior is examined to gauge the market direction. 

August 9,2022

All new technological beauty of 2022

CBE Tech-Beauty, a 10-day event, from July 26th to August 5th, will use CBE Virtual Expo to promote the launch of technological products, raw material technology, packaging technology, retail technology, etc. The event aims to help the beauty industry realize the importance of technology in products and its adaptation within the industry. 

July 21,2022

Sizzling Latest Products

With the support of the beauty industry, the Latest Products event by CBE GoCloud in June achieved remarkable results. In just 3 days, CBE GoCloud platform received close to 1 million visits, and over 50,000 trade leads.

July 6, 2022

Latest Beauty Products on the Go

Following the first successful China Beauty Virtual Expo in May, saw an overall of 1.74 million+ visits on the platform, 71,000 trade leads and 23,800 successful matching, CBE is at it again to produce the next virtual event, bringing even more value to the beauty industry. 

June 15, 2022

1st China Beauty Virtual Expo, co-create industry value virtually

China Beauty Virtual Expo is a B2B cloud platform that caters to the professional players of the beauty industry, providing services identical to the physical show and more.  The virtual expo will operate inside the WeChat APP, with Chinese being the only language of choice.

April 25, 2022

The "Meta Verse" in Hall E6

An AI smart beauty mirror will evaluate you better than a beautician, it will display your skin conditions in a matter of seconds.You might even tap the screen to experience instant makeup results.…………Newer technologies are introduced into the beauty sector constantly, innovating consumer experience and expanding the beauty ecosystem. From May 12 to 14, inside Hall E6, the future of digital intelligent store is here, taking the first step into the beauty “meta verse.” 

March 8, 2022

Japanese Brands getting ready for another Great Year

In recent years, a large number of domestic products have "surfaced in Japan", setting off an upsurge of "Chinese makeup" in Japan.  Back home, the opposite also holds true, with Japanese beauty products flourishing at China Beauty Expo, a benchmark for the beauty industry in China.  The popularity of Japanese beauty is evident annually inside N5, the "Japanese Hall".

January 19, 2022

Now that’s what we call packaging

According to a survey conducted by the American market research organization NPC, when wearing masks has become a daily routine in the epidemic era, fragrance has picked up the market share blocked by the masks.  The Global Perfume Industry Analysis Report released by the Forward Industry Research Institute predicts that the perfume market in China will maintain a compound annual growth rate of about 15% between 2018 and 2024. By 2022, the market size is expected to exceed RMB 40 billion. The "perfume effect" is taking over the "lipstick effect".

January 11, 2022

High Growth Basic Skin Care

Euromonitor estimates that the skin care market will reach 280.3 Billion RMB in 2023, maintaining an annual growth of more than 10%.  Among the skin care categories, masks as a basic skin care product, has received sustained attention and are widely popular with the consumers because the way various functional ingredients are able to penetrate into the skin with ease.  It is predicted that China's facial mask market will reach north of 60 Billion RMB in 2024.

November 30, 2021

From head to toe, fragrance does not miss a single spot

Consumer demand dictates market changes.With the upgraded concept of consumption, cleansing and care products have changed from daily necessities to important embellishments of life. We want to smell better, be fine-tuned, more romantic, and feel luxurious.  This is an era where every body part needs its own message!

November 22, 2021

Toothpaste and the 100 Billion High-end Market

On the way to pandemic recovery, public health awareness is also improving. At present, in addition to basic oral care, people are more concerned about self-confidence and appearance. Relevant research shows that over 90% of people in all ages admit to having oral problems, and oral care is gradually receiving more attention. The market scale of the global oral care industry is worth about RMB 300 billion, and the market scale of China's oral care industry is about RMB 42 billion, which is expected to reach RMB 100 billion in ten years, according to Euromonitor.

November 11, 2021

Built to Succeed

“Strong Regional Store Driver Concept” is an empowerment plan jointly launched by China Beauty Expo (CBE) and Donger Media, in which small and medium-sized cosmetics chain stores in China are visited and compared for similarities, characteristics, and model types in order to revitalize the advantages of cosmetics chain stores and achieve win-win results. Consumer groups, category, site selection… What is most effective selection to empower the industry? 

October 28, 2021

Getting the most out of your brush

China's overall dental market in 2019 exceeded 100 Billion RMB. Oral care, as an important part of physical health management, has greatly attracted more attention during the pandemic. The demand for oral care continues to advance, and the economic market potential of tooth beauty is evident. According to Nielsen data, the domestic electric toothbrush market with a penetration rate of only about 3% in the first half of 2015 grew to 83.1%. After the rapid growth in recent years, there is still plenty of room left to explore. 

September 22, 2021

Nail and Eyelash beauty is here to stay

During the Spring & Summer of 2021, everyone at the fashion stage was not only focused on the latest fashions, but also exquisite nail art on model's fingertips. Whether it is oval shaped, French-style, claw-shaped, black, or colored, all had something unique to showcase.

September 3, 2021

Scent of the future

Consumers' love for "fragrance" has been highlighted in all categories. Perfume, aromatherapy, and toiletries with fragrance retention have all become new growth points. The Perfume Industry Market Prospects and Investment Research Report in 2020 mentioned that the scale of China's perfume market will exceed RMB 40 billion by 2022.

August 23, 2021

Beauty Supplements- Striking from within

Maintaining a good health has become a serious and exquisite lifestyle for China’s young generation: coke with wolfberry, red dates with coffee, going to clubs with medical plasters... Woman near the 30-year-old mark have begun to pay more and more attention to oral supplements in order to keep fit, and it is becoming the next star power in the "beauty economy".  Data shows the market for health supplements is expected to reach RMB 374 billion in 2025.

August 16, 2021

The Next Blue Ocean! Generation Z Paying for Good Looks

Generation Z refers to ones born between 1995 and 2009. With the rapid development of social economy and the internet, generation Z has gradually grown into a main consumer group being surrounded by internet since childhood. It is estimated that Generation Z contributed to 40% of consumption power in 2020.

August 4, 2021

Pharmaceutical companies extending their field of expertise

The market for functional skincare products is developing rapidly. With the mass flow of information on social media platforms, Generation Z consumer groups are gaining new beauty awareness,and are paying more attention to healthy skin care. According to Euromonitor, the performance of China's functional skincare market in 2019 is valued at RMB 13.6billion, with a compound growth rate of 26% in the past five years and ishigher than the growth rate of the overall skin care market.

July 28, 2021

Next Evolution in Men's Beauty

At this day and age, with convenient access to raw information, individuals are more easily and frequently influenced by the definition and dissemination of “beauty” in the social context. At the same time, rapid development of beauty technology has profoundly affected the concept of beauty. Today, men continue to spend more on beauty products. Data show that the global skin care market is expected to reach USD 189.3 billion by 2025.

July 23, 2021

Looking back on THE beauty show of 2021

As a world-renowned international beauty trade platform, CBE not only gathers massive resources of the entire beauty industry but also committed to enhancing the value of the exhibition. It has successively established the China Cosmetics Retail Summit, the Mei-yi Award, the International Science & Technology Conference, and the International Medical Beauty Conference.

July 13, 2021

White Paper - Enterprise Sustainable Innovation

At the 2021 International Cosmetics Technology Conference under CBE SUPPLY, China Beauty Expo, in cooperation with YAT and for two consecutive years, unveil the 2021 Mei-yi Science and Technology White Paper.

July 8, 2021

Direction where sunscreen is shining

With the rise of skin care awareness, the demand for sunscreen continues to grow. Whether it is for whitening or anti-aging, the importance of sunscreen has never been so heightened.   It can be said that sunscreen has become the "necessity" of skin care!

June 29, 2021

What awaits for beauty brands in the 2nd half of 2021

The much-anticipated 26th CBE has successfully concluded for over a month, but the lively scene at the exhibition hall is still fresh on the minds of those that attended. The future of the beauty industry will commence with the following 4 focal points.

June 25, 2021

Regulations made easy

June 2020 saw the official introduction of “Cosmetics Supervision and Administration Regulations.” A series of new concepts, systems, mechanisms, and regulatory features established with regards to registration filing on cosmetics and new ingredients. One special mechanism is holding the filing person responsible for quality and safety.  The new regulations has been implemented as of January 1, 2021.

June 8, 2021

What the future holds for the beauty industry <8 TRENDS>

The 26th China Beauty Expo concluded on May 14, 2021 at the Shanghai New International Expo Center.  As a FMCG, up to date and accurate insights are particularly important.  Having experienced this year’s CBE, a trend gathering place and trend indicator for the beauty industry, 8 trends were discovered that is of great value.

June 1, 2021

China Beauty Expo Storms Back to Rejuvenate the Beauty Industry

Shanghai, China. May 21, 2021 – China Beauty Expo successfully closed out the 3-day show on the evening of May 14th at the Shanghai New International Expo Center (Pudong)! This edition welcomed more than 3,200 beauty enterprises, spread throughout 230,000 square meters of exhibition space.  Thousands of new products, trending goods and latest technologies were showcased to beauty professionals who came to share, learn, and collaborate.  More than 50 concurrent activities were held with jam packed audiences who did not want to miss the opportunity to acquire new knowledge.  The 3-day total reached 479,000 visits, a number that’s hard to fathom in such a challenging period. 

May 21, 2021

Top 10 Reasons to Visit China Beauty Expo

After running 25 successful editions, CBE will continue to integrate global resources while combining its online and offline services into 5 Critical Progressions, "exhibition", "conference", "incubation", "award" and "media." Its goal is to gather buyer’s group worldwide, covering the beauty industry throughout the year and becoming the most influential beauty platform in the world. 

May 8, 2021

Extracting the Finest from CBE

During the exhibition, CBE will launch a series of concurrent events covering the entire beauty industry including retail empowerment, professional R&D, technological innovation, packaging design, and other industry related activities.  Beauty professionals all around will gather to discover the latest industry trends, demonstrate achievements of scientific research & innovation, together leading the beauty industry into the future. In addition to the featured events, the following also possess significant value.

May 6, 2021

The best CBE have to offer!

A large number of authoritative organizations, industry leaders, experts, scholars, and KOLs will gather to examine the latest industry trends, publish analytical reports "white papers", display scientific research and innovation results, together leading the industry into the future.

April 28, 2021

Sneak Preview of Places to Be

In order to adapt to market demand and stay ahead of the industry, there will be a number of events covering the entire beauty industry, including professional R&D, technological innovation, packaging design, and other specific activities. These events will gather many authoritative institutions for face-to-face exchanges, display of authoritative analysis reports, scientific research & innovation results, lead the industry into the future.

April 27, 2021

Venue Entry Made Easy

The 26th China Beauty Expo will be held at the Shanghai New International Expo Center on May 12-14.While COVID-19 in China is under control, we will still utilize real-name registration.

April 26, 2021

Lock and Loaded. 10 Must Hit Zones

This year’s China Beauty Expo will again be held at the Shanghai New International Expo Center on May 12-14, with a scale of 230,000 sqm and 3200+ exhibitors covering across the entire beauty industry.A grand total of 22 halls will rise up, centering on different themes of the beauty industry, including “hot & trending” and “KOL themed” to integrate mass resources to a single location.  Within the 22 halls, there will be 10 new zones that beauty professionals cannot afford to miss. 

April 21, 2021

Popping Zone Emerges

As the bellwether of China's beauty industry, China Beauty Expo continues to launch new theme halls every year, revealing industry trends and guiding the industry into the future.On May 12-14, 2021, the 26th China Beauty Expo (CBE) will again be hosted at the Shanghai New International Expo Center (Pudong) with an exhibition area of 260,000 square meters, for an overall of 3,600 beauty enterprises from more than 40 countries and regions around the world.  The total number of visitors is expected to exceed 500,000.This year, a new themed hall centered on "beauty, content and attitude" will be unveiled. 

April 1, 2021

CBE, more than meets your eyes

As the 26th China Beauty Expo approaches, a new LOGO is here to represent CBE. The new image signifies a more focused, better attitude and professional brand, empowering the beauty industry on a new journey. 

March 22, 2021

Updated - China Eases Visa Requirements

On March 15, 2021, China announced easier visa requirements for foreign nationals in Hong Kong who have been inoculated with the China made vaccine, the latest step towards normalizing international travel.  China's vaccines are being used in more than 25 countries, according to the Associated Press.  

March 18, 2021

Exploring the New 5

At the upcoming 26th China Beauty Expo, on top of the existing “Must go to Halls” and “Trending Halls,” CBE will integrate resources to create 5 new cosmetics themed zones in order to display market trends and the latest hot topics. The 5 new cosmetics themed zones are: ” Fragrance Zone” at Hall W2, “Oral Care Zone” at Hall W3, “Supplements Zone” at Hall E3, “Social e-commerce Zone” at Hall E6, and “Popping Zone” at Hall E7.

February 25, 2021

New Fragrance Section! with BVLGARI and VERSACE leading the way

Consumers' preference for "fragrance" has increased significantly, fragrance and fragrance retention have become new growth features in categories such as shampoo and conditioners. As an industry weathervane and the gathering place for beauty professionals, the 26th CBE, to be held from May 12th to 14th, 2021, will setup an all new "Fragrance Section" in W2 Hall. 

February 8, 2021

Electrifying 2021

2020 was a challenging year, all walks of life suffered from the pandemic. Even in such a difficult time, China Beauty Expo (CBE) still maintained a considerable scale and helped exhibitors and buyers seize opportunities in this new era. In 2021, CBE will extend from three days of exhibition to a non-stop, all-year, full industry display and communication services for brands, enterprises and channels from around the world. 

January 18, 2021

Get in on the action, Jan. 26

China Beauty Expo’s first international webinar - with New Trends, Regulations & Opportunities on China’s Beauty Industry. This webinar will collaborate with industry experts from Kantar, Parklu by Launchmetrics & Zhejiang Zhongmao to share what’s happening in China’s beauty market post pandemic, latest trends to boost business, changes to cosmetics regulations and how the pandemic have accelerated KOL’s influence.

January 14, 2021

Top Ingredient Trends in 2021

In the new era of skin care, functional cosmetics are rising rapidly because of their "ingredients". Natural, safe, simple ingredients, and outstanding efficacy have become consumers' main demands for beauty products.
More and more consumers are becoming "skincare fanatics", and their preference for ingredients cannot be underestimated. Which functional ingredients leads the way in the hottest sector in the beauty industry?  What new ingredients will quickly seize the top position in 2021?

December 23, 2020

5 Keywords, Spoilers for 26th CBE

From May 12th to 14th, 2021, the 26th CBE will be held at the Shanghai New International Expo Center (Pudong). With an exhibition area of 260,000 sqm, and more than 3,600 beauty companies from over 40 countries and regions around the world, the number of visits will exceed 500,000.
Stop reading if you do not want to know what next year’s show will consist of, or how the show will help the development of the industry post pandemic.

December 18, 2020

4 Trends in Cosmetics Packaging

Christmas is just around the corner, and lots of beauty brands will launch a variety of exquisite Christmas products and gift boxes, which cannot be refused. This year, Dior will work with the famous French illustrator Safia Ouares; YSL will introduce its own mystery gift box which might surprise customers with custom brushes and premium custom fragrances; Lancome’s Christmas gift box will transform into a 3D Eiffel Tower once opened; Kiehl will work with an illustrator to create packaging out of recyclable materials.

December 3, 2020

26th CBE Pre-registration is officially online

The 26th CBE will be held on May 12-14, 2021 at the Shanghai New International Expo Center.  The show will have an exhibition area of 260,000 square meters, expected to attract more than 3,600 companies from more than 40 countries and regions across the cosmetics industry, with number of visits to surpass 500,000. 

November 16, 2020

An Unusual Double 11

Tmall data shows from 00:00 to 01:51 on November 1, 100 brands including Apple, L'Oréal, Haier, Estee Lauder, Nike, Huawei, Midea, Lancome, Xiaomi, Adidas and other brands exceeded 100 million Yuan in turnover, quickly entered the "Billion Yuan Club" on Tmall Double 11. Amongst them, beauty and 3C home appliance brands contributed the most hot items.

November 5, 2020

Beauty Marketing Trends in 2020 That Will Boost Your KOL Game

With China’s beauty market tipped to reach a value of $62 billion next year, 2020 is shaping up to be an enormous year for brands in the sector. Interest in men’s skincare and cosmetics is exploding, and the female category continues to perform robustly. With so much potential to explore, brands need to bring their “A” game into the new decade. These are six beauty marketing trends in 2020 brands should be following and responding to as 2020 gets underway.

November 4, 2020

The 3 core skin care demands this year

Beauty consumers’ anxiety on skin care is on the rise and consumers are focusing more on the efficacy of skincare products. What are some trending consumer skin care habits and skin care needs? Through the big data "2020 Baidu Skin Care Industry Report" co-released by Baidu Stargazer & Key Account Sales Department, those findings are revealed.

October 29, 2020

Top beauty brands look forward to third CIIE

Top beauty and personal care companies from around the globe will showcase more new offerings and bring innovative products to China after seeing fruitful results from their presences at the China International Import Expo in previous years.

September 24, 2020

The opportunity for China's FMCG market has finally come

Recently, CCTV Market Research (CTR) released the latest report on the development trend of China's media market, advertising market and consumer market. Among them, the "2020 China Consumer Market Report" (Hereinafter referred to as the "Report") disclosed by Yu Jian, general manager of Kantar Worldpanel in the Greater China Region, has attracted a great deal of attention.​

September 17, 2020

An overview on new cosmetics regulations in China

Four subsidiary regulations have been released in July 2020 to further clarify detailed cosmetic compliance requirements. A series of additional subsidiary regulations are also on the way.

September 15, 2020

China Market Becoming a "Sweet Pie"

In recent years, especially starting this year, more and more overseas niche beauty brands like Tatcha have begun to target the China market and are seeking new opportunities online to enter China quickly, including Fenty Beauty、Sunday Riley、Natasha Denona、Farmacy etc.

September 11, 2020

25th CBE Post Show Report

As a well-known global beauty trade platform, CBE not only aggregates the massive resources of the entire industry chain but also focuses on promoting the value of the exhibition. CBE successively developed series of conferences & events such as “China Cosmetics Retail Summit”, “Meiyi Awards Ceremony”, “International Cosmetics Technological Advancement Conference”, “International Medical Beauty Conference” etc.

August 26, 2020

Five Future Trends in the Makeup Sector

People's desires for beauty products are getting more and more sophisticated! The growth of consumer demands for refined beauty products has far exceeded the needs of whitening, moisturizing, and hydrating.  Cosmetic brands' exploration for particular effects is becoming more and more precise.

August 19, 2020

August 14, 2020

How to Adapt to the Rise of China’s Tech-centric Consumers

Studies have found that 47.8% of consumers will take cosmetics' technology into account when purchasing cosmetics, and this number will keep on growing with more consumers caring about what their product is made of, indicating tech-centric consumers are rising in China!

August 11, 2020

[CBE Insights] Next focal point for the booming skincare products

In today’s skincare market, “function efficacy” is still reaching new heights!In the new era of skincare efficacy, consumers are showing unprecedented enthusiasm for skincare products that contains anti-aging, anti-allergen, anti-freckle, acne removing, skin whitening, regeneration, pore refining, etc. “skincare efficacy” has become the ultimate pursuit for skincare and presents new opportunity for cosmetic brands.

July 31, 2020

10 Trends Gathered at the 2020 CBE

On July 11, the 25th China Beauty Expo and Supply World came to a successful end at the Shanghai New International Expo Centre. 

Featuring 15 large halls, 10 theme halls, and dozens of brand VIP halls, the expo covered a total exhibition area of 220,000 square meters, the three-day expo total brought together over 3,000 exhibitors across the beauty industry, as well as buyers and professional R&D technicians, commencing the recovery of the beauty industry in 2020.

July 15, 2020

10 Highlights of the 25th China Beauty Expo

From July 9 to 11, 2020, the 25th China Beauty Expo (CBE) and Supply World will officially commence at the Shanghai New International Expo Centre located in Pudong, Shanghai. It is the first major international beauty expos to return to business in the year 2020. 

July 06, 2020

Beauty in Shanghai

China Beauty Expo is highly recognized as the professional platform for personal care, makeup & fragrances, beauty, health& wellness brands, nail& eyelash brands and related services to develop their business in China. Whether you are looking to reach out to decision makers and buyers, scout for the latest industry trends, launch new products, showcase production capabilities, find distributors & partners or meet industry professional, China Beauty Expo will help you tap into greater opportunities and become more successful.

June 30, 2020

Pre-registration exceeds by 20% compare to last year

This year, in order to assist our exhibitors, buyers and partners to actively seize market opportunities and gain an edge, as well as boost confidence in to Chinese beauty professionals and promote the recovery of the Chinese cosmetics industry, the organizing committee of China Beauty Expo welcome enterprises of cosmetics, supply chain, and professional line, together with nationwide industry associations (CBE business alliance, Beauty business service center), industry leaders, influencers, thousand visitor delegation, and precise buyers from CBE’s million user database to the show.

June 24, 2020

CBE Virtual Expo launched on June 10, 2020

On June 10, the CBE Virtual Expo has officially launched as a value-added service for 25th China Beauty Expo and SUPPLY WORLD and it is open to 3000+ exhibitors free of charge. CBE Virtual Expo is a comprehensive online platform that enables exhibitors to display company products, technologies and offer trading opportunities. It can quickly display exhibitor and product information (exhibitor homepage) and help market the exhibitor through social media such as WeChat, Weibo and others.

June 18, 2020

China Beauty Expo Storms Back to Rejuvenate the Beauty Industry

On July 9-11, at the Shanghai New International Expo Center (SNIEC), the 25th edition of China Beauty Expo and the newly formed brand Supply World will open its door to beauty professionals of all sectors. 

June 9, 2020

Pre-registration guideline

Pre-registration + ID scan on site for entry to the 25th CBE and SUPPLY WORLD!

June 5, 2020

Keeping you safe at China Beauty Expo

While the situation of COVID-19 in China has seen tremendous improvements, we are implementing many safety measures at the show to ensure a safe trade environment. 

May 28, 2020

2020 CBE and Supply World Confirm New Dates of 9-11 July

Exhibition organizer Shanghai Baiwen Exhibitions Co. Ltd, an Informa Markets business, have confirmed the new dates for China Beauty Expo 2020 (CBE) and Supply World 2020(SW) to be held on 9-11 July 2020 at the Shanghai New International Expo Center (SNIEC). The event was originally scheduled for 19-21 May.

May 15, 2020

88K views, CBE E-Academy first live stream hits a high note

On April 28, CBE Cloud Strategy finally kicked off its "E-Academy" steaming program, with its first episode focused on "how to restore beauty retailing during and after the pandemic." The  live broadcast garnered over 88,000 views in the mere 120 minutes of streaming, creating a new high in the industry for a single live broadcast and praised by the industry insiders as a very meaningful and influential initiative of "carrying a mission and leading the industry to break the dilemma".

May 7, 2020

Can essence occupy the “must-have segment” in 2020?

Essence, a type of high-end skin care product, is the fastest-growing segment, and possesses an unchallenged position in the beauty market.

Sales volume of masks and facial essence in basic facial care segment hit the highest level, of which the latter reached RMB 18.908 billion in 2019, an increase of 58.1% compared to the year before, which greatly impacted its market position.

Will essence, a "hottest product" in recent years, keep its strong momentum in 2020 and continue to lead the market?

April 16, 2020

Forecast for the Development of the Global Cosmetic Surgery and Procedure in 2020

According to ISAPS statistics, the number of procedures of medical aesthetics totaled at around 23 million per year during 2016 to 2019, with a 50/50 ratio of surgical versus non-surgical. In 2018, there were 10,607,200 surgical and 12,659,100 non-surgical procedures around the globe and the trend continues in 2019, with 10,882,600 surgical cases and 12,288,900 non-surgical ones.

April 7, 2020

4 New Sunscreen Trends for 2020

Sunscreen is becoming one of the most rapidly growing segments in the cosmetics market and its momentum is expected to keep pace in the next three years. 

Driven by increases in Chinese people’s disposable income in recent years, outdoor activities,travels, and a stronger awareness of skin care, have catapulted the sunscreen segment in China.

March 31, 2020

2020 Cosmetic Ingredient Innovation, The 5 Major Trends

In an age where people look for high-quality beauty care experiences, what make your products more competitive? Product ingredients top the list without a doubt, and it’s even more important than brand reputation.

When it comes to cosmetics, innovation is largely dependent on its ingredient, and product efficacy is realized through ingredients. Consumers’ attachment to product safety, efficacy, high-end and environmentally friendly cosmetics are pushing ingredient suppliers to innovate in order to meet the more “rigorous” consumer demands. 

March 24, 2020

After COVID-19, Four Cosmetics Consumer Mindsets

The outbreak of the coronavirus at the start of 2020 is a great opportunity for the beauty industry to evolve.  

Online shopping, purchasing health related items, purchases made easy and non-contact shopping...All these new consumption habits are being formed and making inner changes to our norms. 

In the face of this pandemic, young people's shopping views are being re-examined. During the outbreak and the recovery period, what new changes are seen in consumers? What are the new consumer needs for personal care and beauty?

March 17, 2020

Blue Light Blocking Becoming a New Trend for Skincare!

For the past two years, blue light blocking trend has spread from the eye glass sectorto the skincare field.  On, blue light blocking cream takes center stage if one were to search for “bluelight blocking or protection.”  Numerousbrands in the market, ranging from top international giants to little-knownskincare brands, have launched skincare products featuring blue light protection.However, many people are still not buying the concept and effect of blue light blocking. For them, anti-blue light skincare may be just a marketing gimmick.Then, what is the truth?

March 10, 2020

Out of the shadow of the "Black Swan"

Under the shadow of the epidemic, going outside for shopping is not what we should advocate. However, the powerful purchase power demonstrated is without any doubt a convincing predictor of a rapid economic recovery after virus containment.  As for the cosmetics sector, an integration of all possible channels accelerated by the outbreak of the epidemic as well as increased investments from high-end brands are boosting confidence in the sector’s growth.

March 3, 2020

The best is yet to come

Since the emergence of the new coronavirus (COVID-19), everyone has been affected across the globe.  China Beauty Expo (CBE) has closely followed the development of the epidemic, including actively responded to government requirements, and cooperated in the prevention and control of the new virus.CBE services are up and running.

February 26, 2020

Supply World, formally known as Cometech, will be new show brand to be unveiled at CBE 2020

Supply World, formally known as Cometech, will be new show brand to be unveiled at CBE 2020.  It is one of the world’s largest beauty supply chain platform, showcasing technological strength of cosmetic manufacturers.

November 28, 2019

CBE Launches Premium Hall for Hair Care

Last month, P&G's brand Rejoice officially launched its premium fragrance hair care -- rejoice French “small bottle” customized for the CS channel.  Currently the series covers five SKUs, each priced at RMB 99, nine times compared to the price of the 190ml green Rejoice bottle priced at RMB 9.9. This move is also regarded as R&G’s ambitious entry into the high-end fragrance hair care market.According to data by Mintel, retail sales of China’s hair care market reached RMB 42.459 billion in 2017. It is estimated that the figure will reach RMB 53.636 billion by 2021. 

November 17, 2019

260 Million Young People’s Spending on Color Cosmetics

Nearly 40% of the Z-Gen females spend more than RMB 2,000 on cosmetics per year.Most important considerations for cosmetics purchase decisions: safety and experience.Cosmetics brands most preferred by consumers.Luxury cosmetics brands are the most hotly discussed, and domestic brands are on the rise.

November 1, 2019