Japanese and Korean Brands Halls (E6, E8, E9, N5, N9)

Ever since Japan became a Country of Honor at CBE in 2018, Chinese consumers’ interest in Japanese cosmetic products has risen exponentially. In 2020, there will be 5 halls (E6, E8, E9, N5, N9) dedicated to Japanese as well as Korean brands, spanning the entire range of product categories such as personal care, masks, color cosmetics, men’s care and more. The Japanese Pavilion in N5 is also synonymous to trendy, high quality and safe. As well, Korean products are also getting enormous attention from local distributors and retailers.

The Japanese and Korean Brands Halls are both a great opportunity for sourcing, and for Japanese and Korean brands to enter the rapid-growing Chinese market.


What's in it for You?

Brands and Distributers: If you own a Japanese or Korean brand or have distribution rights for such brands, you will find endless opportunities at CBE because the demand for your products are on the rise. Rest assured that you will meet an extensive range of retailers, professional users and end users at the show to expand your business.

Importers, Traders, Retailers and e-Commerce Channels: Driven by the strong domestic demands, you are looking for a wider range of Japanese and Korean-made products. Sourcing at CBE will be a fantastic experience for you, as we offer hundreds of Japanese and Korean brands, catering to all product categories and tiers.

Beauty Salons and Beauticians: Our Japanese and Korean exhibitors bring in a large scope of beauty products for professional use. You should definitely spend time at the Japanese and Korean Products Halls alongside a visit to our Beauty Salon Equipment sections.

Why Attend

  • Meet quality Japanese and Korean brands, distributors and sellers
  • Explore the potential to tap the booming cosmetic market in China and Asia
  • Network with key Japanese and Korean cosmetic players


Who Should Attend

Brands, Distributers, Importers, Traders, Retailers, Beauty Salons, Beauticians, e-Commerce Channels


Exhibitor Highlights

Product Highlights

Here are some products from our 2019 exhibitors (stay tuned for our update).

Related Activities

More information will be available closer to the time. Stay tuned for the update.