Top Online Retail Market
With online shopping becoming more mainstream, consumers in China accounts for 30% of the global E-commerce, where over 100,000 brands and merchandises have been sold on China’s Singles’ Day event.
According to Alibaba’s post-event report, personal care and makeup reached 200 billion for the event in 2019, an increase of 35.1%. Moreover, a new era retail method, private traffic with KOLs and KOCs, largely drives the consumption of not only the big brands, but also from the new players. It points to the potential purchasing demand in the China market.
The young generation attracted to new and interesting experience
Both large companies and niche brands can expand their reach in the China market. After captivated by experiential marketing from Chanel, Yves Saint Laurent, young consumers have evolved from idolizing to seeking their own individuality. Curiosity of niche brands and recommendations from bloggers have generated variety of demands for beauty products.